Mexican Media Brands
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
By: Laura Patterson, Founder and President, VisionEdge Marketing Inc.
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices.
Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
Trade Show Essentials: The All-Inclusive Checklist for Exhibitors
By: Tony Kruessel, Senior Exhibitor Advertising Manager, Map Your Show
This trade show checklist covers everything from pre-show planning, booth design and layout, promotional materials, and giveaways to staffing. With the Map Your Show (MYS) step-by-step guide, you can make sure nothing is overlooked so that you can focus on what matters most: connecting with customers and generating leads.
Lessons from Wonder Woman About Creating Better Blog Content
By: Meghan Monaghan, Marketing Consultant, Accolades Technology
Create better blog content so that your business can maximize content marketing and SEO, increase targeted prospects and improve lead generation.
The First Rule of Improvisation
By: Maddalena Sansoni, Events Manager Mexico, Gardner Business Media
A theater play and an industrial manufacturing expo seem to be two very distant spheres but are more similar than one might imagine. Maddalena used to do improvisational theater in the years before Gardner Business Media and now she finds out that there are a lot of things in common between her job and her favorite hobby. For example, the main rule of both: “Always say yes.”
Cheat Sheets Every Successful Digital Marketer Needs
By: Michael Brenner, Founder and CEO, Marketing Insider Group
A digital marketer today needs to know and do everything from content strategy to writing and editing, SEO, social media marketing, PAID, analytics and more. Think you’ve finally mastered a channel and all the rules change. How do you stay on top of it all?
Key Initiatives for an Effective Content Strategy
By: Jordan Friedman, Contently
Spending the time and resources to set goals and decide what you want to publish can help you better meet your customers’ needs and reach your business goals or KPIs.
Content Propels Manufacturers’ Marketing Success
By: George Stenitzer, Founder and Chief Content Officer, Crystal Clear Communications
One key finding from new research by the Content Marketing Institute: Content marketing is growing more important to marketers who work in manufacturing. Marketers’ top challenge: How to align content to your buyer’s journey.
Infographic Design Trends for 2023
By: Andrew Hutchinson, Content and Social Media Manager, Social Media Today
Looking for ways to make your visuals stand out in 2023? The team from Venngage has put together a new overview of key visual trends in infographics, and how you could look to present your data in the new year.
#design
Pipeline’s Secret Weapon: Full Funnel Marketing
By: B2B Marketing
Why pipeline’s secret weapon is full-funnel marketing (and how to prove it).
#brandbuilding
Gardner’s Industry Buying Influence Study 2022: Tactical Considerations for Marketers
By: Mark Semmelmayer, Chief Idea Officer, Pen & Inc. Marketing Communications
Drafting marketing strategy and tactics, based on stated buyer behavior, helps optimize opportunities for success.
Your Silos Are Showing in Your Customer Experience
By: Jeannie Walters, Customer Experience Expert, International Keynote Speaker, and Founder of Experience Investigators
The challenges of silo-busting can make addressing the problem confounding to even the savviest of organizational leaders. Let’s look at common areas where silos prevent success and what to do about them.
#customerfocus
Prep Your Team for the Future of Marketing with Key Lessons
By: Sharla Moody, Contributing Analyst, NewsGuard
The future of marketing will house different roles. AI will do repetitive tasks and even some level of data interpretation. Future marketers will focus on strategy, testing what AI delivers, and optimizing AI to perform better tasks. Humans will still be at the wheel. We’ve just got a new navigator.