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Metrics to Review for Your Marketing Strategy

To maximize ROI on your marketing strategies and digital assets, make sure you are reaching the goals you have put in place. Following the performance metrics of your brand’s marketing will help you track the success of each one and, when needed, adjust strategies for greater results.

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Adopted into Manufacturing

Gardner Business Index for April Falls Slightly

In B2B Market Research, It’s About Quality, Not Quantity

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GARDNER INTELLIGENCE
Market Reports

March Machine Tool Orders Most Since March 2019 March Machine Tool Orders Most Since March 2019 Machine tool unit orders increased 45.1% in March compared with one year ago. While the rapid growth rate was partly due to an easy comparison with March 2020, March 2021’s 2,368 units ordered was the highest monthly unit total since March 2019. Strong growth in the GBI: Metalworking is indicating further strong growth in machine tool orders.
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Finding Talent When Those Interested in Working Is at a 45-Year Low Finding Talent When Those Interested in Working Is at a 45-Year Low The number of unfilled manufacturing jobs during the initial months of 2021 has not been higher since the Great Recession. During most months since October 2020, the number of unfilled manufacturing jobs has exceeded 500,000. For reference, during the last business cycle of 2017-2020, the average number of unfilled manufacturing jobs was 430,000. During only two months of that cycle did unfilled openings barely reach 500,000.
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Durable Goods Spending Hits All-Time High in March 2021 Durable Goods Spending Hits All-Time High in March 2021 Compared with one year ago, durable goods spending increased 44.0%, which was the fastest rate of month-over-month growth ever and the only month ever with growth faster than 24%. Of course, this incredible rate of growth was partially a result of an easy comparison with March 2020 due to the start of the economic lockdown.
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ECONOMIC NEWS
Gardner Intelligence

Has Video

April 2021 GBI Video Update Gardner Intelligence explains the latest manufacturing trends from its April 2021 GBI survey.
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Intelligence Blog

Real 10-Year Treasury Rate Falls to Lowest Since July 1980 on High Inflation The rate of inflation increased to 4.16% in April, which was the highest rate of inflation since August 2008. As the real 10-year Treasury rate is the nominal rate minus the inflation rate, the real 10-year Treasury rate was -2.52% in March. This is very stimulative to the economy.
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Intelligence Blog

Durable Goods New Orders Most Since March 2018 March’s orders were 23.4% more than one year ago, which was the fastest rate of month-over-month growth since July 2014. Numerous industries had new orders grow at double-digit rates in March.
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