MANUFACTURING
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Why Your Ad Campaigns Aren’t Working and How to Fix Them: Effective Ad Design

Advertisers and agencies often don’t actually know how to make good creative for branding and direct response campaigns. They can get caught up in the “pretty” of ad campaigns at the expense of ad effectiveness. Here are tips to help you create more effective ads.

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Why Your Ad Campaigns Aren’t Working and How to Fix Them: Effective Ad Design

Gardner Business Index (GBI) Registers at 52.9: Supplier Deliveries and Production Continue to Lead Economic Activity in the Manufacturing Sector

5 Tips for Making Print Advertising More Measurable

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GARDNER INTELLIGENCE
Market Reports

Gardner Intelligence Money Supply Monetary Base Continues Double-Digit Contraction Six-straight months of double-digit contraction in the money supply are signaling slower growth and possible contraction in capital spending in 2019.
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GBI Machine Tool Orders March Machine Tool Orders Back Above 2,000 Units While unit orders moved back above the 2,000 units, a level consistent with a strong machine tool market, orders were down nearly 12% from last year.
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Gardner Intelligence Durable Goods Durable Goods Orders Contract for Second Month Despite reaching their highest level since March 2018, real durable goods new orders contracted 2.2% for the second consecutive month, indicating lower investment in production machinery ahead.
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View All Gardner Intelligence Reports

ECONOMIC NEWS
Gardner Intelligence

Intelligence Blog

Treasury Rate Remains Positive Indicator for Manufacturing April was the sixth consecutive month in which the year-over-year change in the 10-year Treasury rate declined and the fourth-straight month it was below zero.
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Intelligence Blog

Durable Goods Production Indicates Flattened Growth

The data indicates that peak growth in industrial production is clearly in the past.

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Intelligence Blog

Month-Over-Month Capacity Utilization Contracts April was the first month since December 2016 that the month-over-month change in capacity utilization contracted.
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See more Manufacturing Economic News