MANUFACTURING
Insider's Blog
Critical Conditions: 4 B2B Marketing Mistakes That Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
Recent Posts
Critical Conditions: 4 B2B Marketing Mistakes That Could Be Fatal to Manufacturing Companies
World Machine Tool Report Shows Manufacturing Shift to North America
Gardner Business Index Reading of 34.2 for April 2020
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GARDNER INTELLIGENCE
Market Reports
Cutting Tool Orders Below $190 Million for Four of Five Months
Due to the effects of the coronavirus, the GBI annual rate of contraction accelerated since March. A bottom in the annual contraction of cutting tool orders cannot be expected until seven to 10 months after a bottom in the GBI annual rate of change.
Durable Goods Capacity Utilization Falls to Lowest Rate Ever
In April, durable goods capacity utilization was 55.3%, which was the lowest rate ever. Compared with one year ago, capacity utilization contracted 26.6%, which was the fastest rate of month-over-month contraction ever.
Durable Goods Production Contracts at Fastest Rate Ever
The durable goods production index fell to 79.9, contracting 26.4% month-over-month. That was the fastest rate of month-over-month contraction in the index since its inception.