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Insights on Industrial Manufacturing

Adding Depth and Dimension in B2B Market Research for SMBs

The 3rd part of our blog on B2B market research focuses on a complementary form of agile research: qualitative ‘Voice-of-Customer’ (VOC) surveys.

Gardner Business Index for May Moves Lower to 61.3

Manufacturers continue to balance challenging production conditions with strong new orders activity.

The 3 Cs: Connection, Community and Content

Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, discusses that through 23+ years of serving the mold manufacturing marketplace and covering ...

Guide to Generate Leads with Your Content Marketing

With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.

Mistakes Google Doesn’t Like and How to Stop Making Them

If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve.

Metrics to Review for Your Marketing Strategy

To maximize ROI on your marketing strategies and digital assets, make sure you are reaching the goals you have put in place.

Adopted into Manufacturing

Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understand...

Gardner Business Index for April Falls Slightly

The GBI fell slightly after an 8-month trend of accelerating expansion.

In B2B Market Research, It’s About Quality, Not Quantity

Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases.

10 Truths About Marketing After the Pandemic

The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands.

Create Lead Magnet Ideas That Grow Email Lists

Lead magnets is a marketing strategy that uses barter and trade principle.

Insightful Writing Involves Meaningful Relationships

Lori Beckman, Senior Editor, Production Machining, says writing is more enjoyable when surrounded by good people who share a common goal and feels fortunate to have created strong connections and friendsh...

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