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The Fisherman Approach to Print Advertising

Hook-less ads are a waste of money. Trade magazines with lots of information-hungry readers represent oceans of possibilities. You just need to know which bait to use. Here are some ideas to stop readers and reel them in.

Recent Posts

The Fisherman Approach to Print Advertising

How to Create an Effective Print Ad

How to Drive Sales by Advertising in Magazines

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Market Reports


Download the results of Gardner Intelligence's annual Capital Spending Survey that includes forecasted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size.

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Review results of  Gardner Intelligence's annual Media Usage in Manufacturing Survey including commentary on business-to-business marketing trends impacting companies tasked with marketing to today's industrial buyer.

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GR16_TrentReportbnnr_WorldMachine.jpg This is the 51th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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View All Gardner Research Reports

Gardner Intelligence

Housing Permits Jump to Highest Level Since August 2017 But the rate of growth was one of the slowest since the beginning of 2017.
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Capacity Utilization Highest Since June 2015 Continued accelerating growth in capacity utilization is a positive sign for capital equipment spending.
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Production Growth Accelerates to Faster Rate in Nearly Four Years Production grew faster than 3.0 percent for the second month in a row.
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See more Manufacturing Economic News