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5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings. Here are five tips for developing a strong brand identity.

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5 Tips for Building a Strong Brand Identity

Brand Salience, Positioning, and Meaning: Key Concept to Help Brands Stand Out from the Crowd

9 Web Design Trends That Will Change the Way You Interact Online This Year

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Market Reports


Download the results of Gardner Intelligence's annual Capital Spending Survey that includes forecasted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size.

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Review results of  Gardner Intelligence's annual Media Usage in Manufacturing Survey including commentary on business-to-business marketing trends impacting companies tasked with marketing to today's industrial buyer.

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GR16_TrentReportbnnr_WorldMachine.jpg This is the 51th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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View All Gardner Research Reports

Gardner Intelligence

Housing Permits 6.7% From One Year Ago The annual rate of growth was the fastest since May 2016, but it looks to decelerate in upcoming months.
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Capacity Utilization Highest Since December 2014 February’s rate of growth was the fastest since January 2015.
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Production Grows at Fastest Rate Since July 2014 The annual rate of growth in production has accelerated since January 2017.
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See more Manufacturing Economic News