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The Fisherman Approach to Print Advertising

Hook-less ads are a waste of money. Trade magazines with lots of information-hungry readers represent oceans of possibilities. You just need to know which bait to use. Here are some ideas to stop readers and reel them in.

Recent Posts

The Fisherman Approach to Print Advertising

How to Create an Effective Print Ad

How to Drive Sales by Advertising in Magazines

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Market Reports


Download the results of Gardner Intelligence's annual Capital Spending Survey that includes forecasted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size.

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Review results of  Gardner Intelligence's annual Media Usage in Manufacturing Survey including commentary on business-to-business marketing trends impacting companies tasked with marketing to today's industrial buyer.

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GR16_TrentReportbnnr_WorldMachine.jpg This is the 51th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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View All Gardner Research Reports

Gardner Intelligence

Machine Tool Orders Grow for 5th Consecutive Month After a record January, machine tool orders remained strong in February.
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Cutting Tool Orders Grow for 10th Month The annual rate of growth was the fastest since May 2015.
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Change in 10-Year Treasury Rate Highest Since April 2016 The trend in the real 10-year Treasury rate is indicating a slow down in the U.S. economy.
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See more Manufacturing Economic News