MANUFACTURING
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HR and Marketing Bring Brand Promises to Life

Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the organization who have to do the work of successfully bringing the brand promise to life. Ultimately, it’s the organizational culture that becomes the true brand differentiator. And that’s why HR has a significant role to play in the process. Recognize and leverage the critical role employees play in enhancing and delivering the brand promise.

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HR and Marketing Bring Brand Promises to Life

Learning Curves

December Gardner Business Index Shows Improved Business for Larger Firms

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GARDNER INTELLIGENCE
Market Reports

Change in 10-Year Treasury Supports Spending and Investment The real 10-yr Treasury rate remained below 10 basis points for the sixth month in a row.
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Gardner Intelligence Durable Goods Durable Goods Orders Continue to Slide Orders in November 2019 were down 7.6% from one year ago, marking the fastest rate of month-over-month contraction since July 2016.
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Gardner Intelligence 10-Year Treasury Rate Durable Goods Spending Grows Modestly The month-over-month rate of growth was below average for every month but one since August 2018. 
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ECONOMIC NEWS
Gardner Intelligence

Intelligence Blog

Production Growth Continues Trend for Fourth Month November production contracted 1.0% compared with one year ago.
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Intelligence Blog

Capacity Utilization for Durable Goods Contracts in December Compared with one year ago, durable goods capacity utilization contracted 2.9% in December.
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Intelligence Blog

Machine Tool Orders Fall, Lining Up with GBI Predictions Machine tool orders were below 2,000 units for the fifth time in seven months.
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See more Manufacturing Economic News