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Critical Conditions: 4 B2B Marketing Mistakes That Could Be Fatal to Manufacturing Companies

Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

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Critical Conditions: 4 B2B Marketing Mistakes That Could Be Fatal to Manufacturing Companies

World Machine Tool Report Shows Manufacturing Shift to North America

Gardner Business Index Reading of 34.2 for April 2020

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GARDNER INTELLIGENCE
Market Reports

Cutting Tool Orders Below $190 Million for Four of Five Months Cutting Tool Orders Below $190 Million for Four of Five Months Due to the effects of the coronavirus, the GBI annual rate of contraction accelerated since March. A bottom in the annual contraction of cutting tool orders cannot be expected until seven to 10 months after a bottom in the GBI annual rate of change.
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Durable Goods Capacity Utilization Falls to Lowest Rate Ever Durable Goods Capacity Utilization Falls to Lowest Rate Ever In April, durable goods capacity utilization was 55.3%, which was the lowest rate ever. Compared with one year ago, capacity utilization contracted 26.6%, which was the fastest rate of month-over-month contraction ever. 
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Durable Goods Production Contracts at Fastest Rate Ever Durable Goods Production Contracts at Fastest Rate Ever The durable goods production index fell to 79.9, contracting 26.4% month-over-month. That was the fastest rate of month-over-month contraction in the index since its inception.
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ECONOMIC NEWS
Gardner Intelligence

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April Durable Goods Spending Contracts at Fastest Rate Ever In April, real consumer durable goods spending dropped to its lowest level since September 2014.
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April Income Skyrockets Due to Government Transfer Payments April was the highest level of real disposable income by $1.8 trillion, or roughly 12% more than the previous all-time high.
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Intelligence Blog

Housing Permits Fall Below 100,000 in April There were 96,900 housing permits filed in April 2020. Permits filed in April were down 18.4% compared with one year ago, which was the first month of contraction since June 2019.
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