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The 3 Things B2B Marketers Need to Boost Content Marketing ROI

Just as critical and desirable as tracking ROI, is increasing it. Want to know the core tactics B2B CMOs and marketing managers used last year to increase the success of their content marketing? Here’s a look at where they put the most emphasis, and a reveal of three things you’ll need to increase your ROI.

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The 3 Things B2B Marketers Need to Boost Content Marketing ROI

4 Ways to Improve Your Content Marketing

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Market Reports

Download the results of Gardner Intelligence's annual Capital Spending Survey that includes forecasted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size.

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Review results of  Gardner Intelligence's annual Media Usage in Manufacturing Survey including commentary on business-to-business marketing trends impacting companies tasked with marketing to today's industrial buyer.

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We define it as a North American mold manufacturer that demonstrates outstanding innovation, efficiency, quality and commitment within its moldmaking operations.
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Gardner Intelligence

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Supplier Deliveries Sets Record High, Growth Continues The Gardner Business Index continues to indicate that economic and business conditions in manufacturing are better than average.
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Growth in Air Transportation Aided by International Trade The aerospace sector is experiencing a strong market cycle, propelled by a changing air-freight market and a record number of passengers.
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Housing Permits Grew at Fastest Rate Since November 2015 Housing permits reached their second highest level since June 2015.
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See more Manufacturing Economic News