Mexican Media Brands
How B2B Influencer Content Builds Better ROI
By: Harry Mackin
Working with industry experts raises a B2B brand’s profile and makes the most of an online presence in multiple ways. Here are four ways B2B brands are benefiting from B2B influencer marketing and how you can too.
Best Practices to Create Excellent Email Marketing Subject Lines
By: Neal Schaffer, Fractional CMO to several companies, Teaches at Rutgers Business School and the Irish Management Institute
It’s imperative to develop smart ways of structuring your subject line to get the highest email conversion rate. Do you want your email content opened, read and clicked? It all starts with the subject line. Let’s find out how to make it effective.
How to Build a Marketing Strategy Template That Works for You
By: Chandler Hynek, Head of Customer Success, DivvyHQ
Think of marketing as a journey. Your marketing strategy incorporates all the sights you want to see along the way, including your ultimate destination. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.
SEO Tools No B2B Content Marketer Should Be Without
By: Paul Chaney, The Content Strategist
Reaching the goal of Page 1 visibility (or even the top of Page 1) is key to a content marketing strategy. But with the right tools—and some of them free to use—you can optimize your content effectively and see your SEO scores soar.
#copywriting
”Lightbulb Moment:” Manufacturing Touches Everything
By: Madeline Kline, Regional Sales Manager, Gardner Business Media
Madeline Kline, Regional Sales Manager, Gardner Business Media, discusses when she had the ‘lightbulb moment’ that a thriving manufacturing industry touches absolutely everything and benefits everyone. That manufacturing is, without a doubt, a high-tech industry, and she shares her excitement about how essential these processes are in supporting our daily lives.
Tools of the Trade: Maximizing Trade Show Sales – Lead Qualification
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications
You’ve carefully scheduled the right show, the booth looks great and people are filling the hall. Now what?
#leadgeneration
Fix the Broken B2B Marketing Funnel by Reimagining It
By: Peter Houston, Co-Host, Media Voices Podcast
Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.
The Role of Social Media in B2B Marketing
By: Jessica Terrones
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
The Essentials of Account-Based Marketing
By: Carter Grimm, Contributing Writer for Marketing Investment Group
Account-Based Marketing (ABM) has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Adopting an ABM approach is a key business strategy for B2B marketers.
Try These YouTube Video Tips and Watch Results Improve (or Not)
By: Kim Moutsos, Vice President of Editorial, Content Marketing Institute
If you’re not getting the results you want from your videos, you need to start experimenting somewhere. So stop creating and promoting videos the way you’ve been doing it unless you’re happy with your results.
#videomarketing
Worth the Wait
By: Jan Schafer, Director of Market Research, Gardner Intelligence, Gardner Business Media
Jan Schafer, Director of Market Research, Gardner Intelligence, Gardner Business Media, says it wasn’t’ the subject matter that transferred to Gardner from her 30 years of market research in consumer goods, it was the objectives, solutions, and skills that were just as relevant.
#customerfocus
Integrated Digital Marketing for Manufacturing
By: Sepideh “Sepi” Zandieh, Digital Marketing Manager, ANCA Group
Sepideh “Sepi” Zandieh, ANCA Group Digital Marketing Manager, finds the opportunities between B2B and B2C to empower customers with industry-leading strategies including e-commerce for manufacturing and digital competitions like #ANCATooloftheYear.