Mexican Media Brands
Your Dark Side Can Also Shine
By: Ángela Castro, Senior Digital Editor, Modern Machine Shop México and Plastics Technology México
Senior Digital Editor for Gardner Business Media's Mexican websites, Angela Castro, discusses how she has experienced and lived firsthand the Gardner Business Media culture and found a working place full of innovation, support and grace.
Tools of the Trade: Maximizing Trade Show Sales – Lead Followup
By: Mark Semmelmayer, Chief Idea Officer, Pen & Inc. Marketing Communications
You’ve scheduled the right show, the booth drew traffic and you generated leads. Now what?
#leadgeneration
Navigating Turbulence: Marketing a New Trade Show Amidst COVID-19
By: Chris Saulnier, Marketing Manager, Plastics Technology | CompositesWorld
Chris Saulnier, marketing manager for Plastics Technology and the Plastics Technology Expo (PTXPO), writes about the challenges and opportunities of marketing a new trade show during the COVID-19 pandemic.
How B2B Influencer Content Builds Better ROI
By: Harry Mackin
Working with industry experts raises a B2B brand’s profile and makes the most of an online presence in multiple ways. Here are four ways B2B brands are benefiting from B2B influencer marketing and how you can too.
Best Practices to Create Excellent Email Marketing Subject Lines
By: Neal Schaffer, Fractional CMO to several companies, Teaches at Rutgers Business School and the Irish Management Institute
It’s imperative to develop smart ways of structuring your subject line to get the highest email conversion rate. Do you want your email content opened, read and clicked? It all starts with the subject line. Let’s find out how to make it effective.
How to Build a Marketing Strategy Template That Works for You
By: Chandler Hynek, Head of Customer Success, DivvyHQ
Think of marketing as a journey. Your marketing strategy incorporates all the sights you want to see along the way, including your ultimate destination. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.
SEO Tools No B2B Content Marketer Should Be Without
By: Paul Chaney, The Content Strategist
Reaching the goal of Page 1 visibility (or even the top of Page 1) is key to a content marketing strategy. But with the right tools—and some of them free to use—you can optimize your content effectively and see your SEO scores soar.
#copywriting
”Lightbulb Moment:” Manufacturing Touches Everything
By: Madeline Kline, Regional Sales Manager, Gardner Business Media
Madeline Kline, Regional Sales Manager, Gardner Business Media, discusses when she had the ‘lightbulb moment’ that a thriving manufacturing industry touches absolutely everything and benefits everyone. That manufacturing is, without a doubt, a high-tech industry, and she shares her excitement about how essential these processes are in supporting our daily lives.
Tools of the Trade: Maximizing Trade Show Sales – Lead Qualification
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications
You’ve carefully scheduled the right show, the booth looks great and people are filling the hall. Now what?
#leadgeneration
Fix the Broken B2B Marketing Funnel by Reimagining It
By: Peter Houston, Co-Host, Media Voices Podcast
Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.
The Role of Social Media in B2B Marketing
By: Jessica Terrones
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
The Essentials of Account-Based Marketing
By: Carter Grimm, Contributing Writer for Marketing Investment Group
Account-Based Marketing (ABM) has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Adopting an ABM approach is a key business strategy for B2B marketers.