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Real Solutions for Today's Industrial Marketer
What Makes a Dedicated Email Work?
Alex LytleWe looked at over 150 dedicated emails (or “ePrints” as we refer to them at Gardner Business Media) sent across all of our brands over the last year to see what separates the high performers from the ones that get opened and forgotten. A few clear patterns emerged.
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How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
Alex LytleA look at how we captured qualified leads for a leading cutting-tool manufacturer, then kept its brand in front of them everywhere they went next.
Events and the Industrial Purchase Process
In this first of a multi-part series examining trends, tactics, and takeaways revealed in the Industrial Buying Influence report, we look at the role of events in the industrial purchase process and share strategies and best practices for finding the biggest ROI from your event marketing strategy.
Insights That Inform: The Power of Partnership
Jan SchaferCanon Virginia, Inc. and Gardner Intelligence joined to gain insights to what partnership means and how to develop beneficial partnerships that flourish.
Five Tools to Improve Your Webinar Audience Engagement
Learn how to boost engagement in your webinars to keep your audience tuned in and connected to your message. Abby Hull, director of digital products, reviews five tools you can use today in your broadcasts.
Veteran Marketers Know How Print Plays in Their Plans. Do You?
There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.
Communication That Seems Obvious Isn’t
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.
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Numbers Don't Lie
In manufacturing, mathematics is a defining element. In fact, much of the innovation that manufacturing has introduced is the result of a solid foundation in mathematics. Mauricio Pineda, Associate Editor of Modern Machine Shop Mexico writes about how mathematics is fundamental to information analysis in manufacturing.
Teaching an Old(?) Dog New Tricks
You’re never too old to learn something new. Cara Decknadel, Digital Editor for MoldMaking Technology and CompositesWorld, writes about the importance of hobbies and challenging yourself.
Reasons to Add Podcasts to Your Marketing Mix
Elevate your brand’s credibility and influence through the human voice of podcasting.
Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
Top-Tier B2B Product Videos and Lessons We Can Learn from Them
Here’s a list of seven high-quality product videos. Take a closer look at the lessons you can learn from each one.
Lead Gen Advice for Industry
Lead Generation Ideas for Your Marketing
Looking for new ways to generate leads for your business? The Giraffe Social Media team compiled a listing of five top lead generation sources which could help you better target your outreach and promotional efforts.
Get the Most from Pre-During-Post Trade Show Exhibiting
Trade show exhibit managers may increase their role in their company by implementing industry proven changes and managing their entire trade show program.