Nearly 70% of industrial professionals scan email subject lines for something intriguing, whether advertising in an email newsletter, sponsored email or direct email, focus on displaying and delivering compelling, solutions-based subject lines and leads
Focus on Content
Industrial professionals are more likely to click on videos, solutions-focused case studies and new product technology in email. Make sure those are parts of your email marketing strategy.
The value and the content you display and deliver via email and email newsletter should appear consistently and regularly to your current and prospective customer audience.