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Metalworking Marketer
Tuesday, November 20, 2018

5 Reasons to Prepare Now for the Year 2020 with Buyer Insights

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?


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Friday, November 16, 2018

Virtual Reality Offers New Opportunities to Engage Customers

ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.


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Thursday, November 8, 2018

Gardner Business Index (GBI): 2018 May Be Fastest-Expanding Year in Recorded History

The Gardner Business Index (GBI) closed October slightly lower than the month prior at 55.7. In the year-to-date period, the index has averaged 57.6, keeping 2018 on track to be the fastest expanding year in recorded history, breaking the record 2017 currently holds at 55.3. The Index was driven higher by supplier deliveries, production and new orders.


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Thursday, November 1, 2018

Social Media Isn't Social

Social-media connections can't replace true feelings, sharing stories and the fun of being with people. The key to career and life success lies in face-to-face interactions with others. When it comes to business, companies should set guidelines for social-media use and etiquette. Employees uphold the values and image of a company, and corporations should give employees the tools to do it. Here are three tips on social media use.
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Tuesday, October 30, 2018

6 Steps for a Strong Social Media Strategy

A dedicated social media strategy may seem nonessential to many marketers. But some of the largest and most well-known brands have demonstrated success by using social media to listen, share and engage with their audiences. If you’re looking to build an effective social media strategy, the following steps can help your brand find success.


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