Research
Metalworking Marketer
Tuesday, January 29, 2019

7 Reasons Why Content Needs Amazing Images, Videos and Visuals

From the beginning, you should be considering what kinds of images, infographics, videos, animations, and any other rich media could be added to your content to enhance its messaging and further ensure it resonates with users. Here are seven evidence-based reasons why content needs compelling visuals to truly deliver the results needed to be successful.
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Monday, January 21, 2019

Quantitative Intuitive Decision Making

Here is a concept, a framework, and a set of tools called Quantitative IntuitionTM. It is formally defined as the ability to make decisions with incomplete information via precision questioning and business acumen driven by pattern recognition. This requires a parallel view of the issues that matter rather than just a logical sequence of thoughts to see the situation as a whole.
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Thursday, January 10, 2019

Gardner Business Index (GBI): 2018 May Be Fastest-Expanding Year in Recorded History

Although December’s Gardner Business Index above-50 reading was slightly lower than the prior month, it was still a milestone for the Metalworking Index: It marked the first time in recorded history that the index has recorded two years of consecutive expansion. Furthermore, it established 2018 as the fastest expanding calendar year since 2012.


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Wednesday, January 9, 2019

“Gimme a push, daddy . . . I want to go higher!

It’s a world of digital-first marketing. Or is it?


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Sunday, January 6, 2019

Why You Should Advertise in Trade Magazines

There are other competing media channels all vying for your ad spend, so why put your money toward a trade magazine when you can advertise online? There are plenty of reasons.


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