Research
Monday, August 31, 2020

How Live Demos and Group Chat Impact Your Virtual Event

You have pivoted towards a virtual event for your upcoming show and may be wondering how you can provide an interactive experience among your exhibitors and attendees. Scheduled demos can drive attendees to exhibitor showrooms and create conversations that will last once your event is over. By incorporating live demonstrations and group chat, your audience will walk away feeling satisfied with their overall experience. Here are some examples of how live demos and group chat can increase connectivity during your virtual event.


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Thursday, August 27, 2020

Write Smarter and Faster With Tips From These Top 5 Posts

Someone set the strategy. The content is scheduled. The brief arrived. Now comes the “fun” part – creating something. Content creators recognize the struggle to find the right word, craft the right phrase, or just get the darn thing done. People can’t get enough content creation tips. This post is loaded with helpful reminders and ideas from the most popular articles on the Content Marketing Institute blog in this category (plus links to many more).


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Tuesday, August 25, 2020

The Step-by-Step Guide to Sales-Marketing Alignment for B2B

The question of why Sales and Marketing need to be in sync is a no-brainer. How exactly can sales-marketing alignment benefit your organization? Is it worth your time to sync the goals and activities of the two departments? Or perhaps they are already working together well? Here is a process that will help you put in place losely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster.


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Friday, August 7, 2020

Marketing is a Lot Like Parenting

Knowing your audience is key to successful marketing. Justin Combs, Senior Marketing Manager, Gardner Business Media, discusses how raising three daughters helped him fine tune his marketing approach.
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Friday, August 7, 2020

Branding in the Age of Content Marketing

Buyers choose brands that they trust and respect. Trust is second only to price as a purchase driver. A brand’s impact on society is why trust has become more important. As younger decision-makers take control, this trend will become more pronounced. Spending time to clarify your messaging at the most elemental level and crafting a strategy to bring your unique purpose and point-of-difference to light across your internal and external communications is imperative for brands that want to lead.


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