Research
Friday, June 5, 2020

Email Isn’t Going Anywhere. But Gosh, It Needs to Change.

Email isn’t going anywhere. There are other communication channels trying to get in the game, but email is still very strong, and we have to get smarter about how we’re using it. The days of list buying, and spamming customers has to change. Just because others are still leaning on the old school methods of finding an address and spamming you doesn’t mean you have to. Get ahead of the changes before it’s too late. Here are a couple ingredients for that secret sauce to step up your email game.


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Tuesday, May 19, 2020

Critical Conditions: 4 B2B Marketing Mistakes That Could Be Fatal to Manufacturing Companies

Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.


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Monday, May 18, 2020

World Machine Tool Report Shows Manufacturing Shift to North America

After increasing machine tool purchasing for the past two years, 12 of the top 15 machine tool consuming countries decreased in 2019 in the midst of a worldwide downturn. It is relatively rare for this to happen in a single year, and this was the only time it had ever happened in back-to-back years. But in a sign of reshoring, the U.S. increased its share overall, and machine tool purchasing by Mexico increased.


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Thursday, May 7, 2020

Gardner Business Index Reading of 34.2 for April 2020

April’s reading of 34.2 signaled that overall business activity conditions continued to slow further after falling sharply in March. As expected, April’s data also indicated that the disruption to supply chains reported last month also further worsened. For a second month, new orders, production and exports activity led the Index lower. These components are considered leading indicators of the Index due to their frequent influence on backlogs and employment readings in later months.


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Wednesday, May 6, 2020

Tell Us About Your Manufacturing Heroes Making a Difference in the Wake of COVID-19

Manufacturers will continue looking for solutions to help them maintain or grow their business. As the COVID-19 narrative evolves, we will continue to report on the virus’s impact. But, more importantly, we’ll report on how manufacturers can successfully respond to that impact. Gardner Business Media is excited to share your story too. We encourage you to connect with us. Tell us more. How is your company successfully operating and producing essential parts for first responders, the medical industry and your community?


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