Research
Tuesday, November 26, 2019

Is Your Manufacturing Marketing Strategy Ready for the Next Recession?

In a recession, the first dollars that a company usually cuts come from the advertising budget. That’s a big mistake. Advertising in a recession is actually a smart business move to grow your business, both now, and for the future. It’s not the risk you may think it is. You need to develop a recession marketing strategy now – not when the market drops, not when a recession is formally announced. The short answer to the strategic steps needed to help you not only survive but thrive during a recession are time tested and have held up through multiple past recession.
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Tuesday, November 26, 2019

The 4-Step Marketing Budget Process That Will Let You Win in 2020

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I do with it?” If you’re not, you might be saying “HOW can I deliver results like this year’s if I don’t have as much money to spend?” Either way, you’re looking at a challenge: how can you make sure you split up that marketing budget so that you – and your company – win in 2020? Here’s how to set up a successful marketing budget.


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Friday, November 22, 2019

Here’s Why Inclusive Web Design with SEO Wins 2020

Inclusive web design with SEO creates new opportunities for digital marketers and web designers. Website conversions depend on how well webpages assist people with decision making starting from search queries. Your role as an SEO is making webpages appear in search engine results at the precise moment for the exact people requesting them. Inclusive design opens up a world of possibilities to reach a greater target market. Avoiding an accessibility ADA lawsuit is driving companies to seek accessibility specialists. Many SEO consultants and agencies are adding inclusive design and accessibility to prevent the threat of a lawsuit and because their clients are investing in their branding and meeting competitive marketing challenges. SEO and inclusive design provide great opportunities for you in 2020.


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Monday, November 18, 2019

Meximold, Mexico’s Premier Event for Mold Manufacturing, is Ready to Kick Off

Gardner Business Media and AMMMT (Mexican Association of Manufacture of Molds and Dies) have joined forces to launch Mexico’s first edition of an event called Meximold. The event will take place on November 20 & 21, 2019 at the Centro de Congresos in Queretaro, Mexico. Meximold is an event that combines dedicated Tool and Die producers, along with leading Global suppliers involved in mold & die production, mold maintenance and injection molding. Meximold will also offer three conference tracks focused on Additive Manufacturing, Mold Building and Injection Molding.


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Friday, November 8, 2019

What to Consider When Buying a Machine Tool

This probably isn’t mind-blowing, but machine tool purchase decisions are not to be taken lightly. A shop looking to acquire a new machine has to weigh its options. This means, among other things, carefully considering the work it needs the machine to do and evaluating any number of financial variables against the machine models available. This Knowledge Center is dedicated to trying to make those tasks a little easier. We'll continue to add content over time. Here’s the basics on What to Consider When Buying a Machine Tool as well as some recent machine introductions from some of the industry's leading players.


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