Research
Friday, March 6, 2020

Why Brand Counts

Brands have evolved beyond a single logo and a tagline to serve a myriad of purposes. A variety of sources return evidence to support that a strong brand is more compelling than ever. No longer limited to marketing metrics, the impact of brand can be felt in business outcomes. It is imperative to elevate brand discussion to the strategic realm and evaluate it via strategic metrics. Here are multiple studies with perspectives on the value of brand.


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Friday, March 6, 2020

Copywriters Use These 4 Psychological Tactics to Write Attention-Grabbing Headlines

A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.


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Thursday, March 5, 2020

High Quality Website Images Build Trust and Authority in Your Company and Brand

Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?


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Wednesday, March 4, 2020

How Moldmakers Can Stay Ahead of the Coronavirus

The Coronavirus, also known as COVID-19 may have a significant impact on the global supply chain serving the Moldmaking community. Moldmaking Technology Magazine and Gardner Intelligence can help Moldmakers stay a step ahead. Gardner Intelligence is one of the few places able to provide detailed and specific data on the Moldmaking industry on a monthly basis.
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Tuesday, February 18, 2020

Additive Manufacturing Media Kicks Off Cool Parts Show Season 2

The Cool Parts Show is a YouTube series all about the advance of 3D printing into industrial production. The series will continue to be hosted by Senior Editor Stephanie Hendrixson and Editor-in-Chief Peter Zelinski. Each episode explores the design, manufacture and potential impact of a specific 3D printed part with host discussion and expert commentary. Season 2 highlights production and proof-of-concept parts from the automotive, consumer, UAV, dental and research industries.


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