Mexican Media Brands
Time to Rethink Print?
By: Joe Pulizzi, Content Marketing Speaker, Strategist, Author and Content Entrepreneur; Author, Content Inc.; and Founder, The Tilt
Here are a few reasons why there has never been a bigger opportunity for brands in the print channel than right now.
B2B Advertising Doesn’t Need to be Boring: Why Creativity is a Key Driver of Profitability
By: Ty Heath, Director of Marketing Engagement, LinkedIn’s B2B Institute
B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating. B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry.
#brandbuilding
Finding Career Continuity Retroactively in Business Media
By: Matthew Stonecash, Associate Editor, Plastics Technology, Gardner Business Media Inc.
Matthew Stonecash, Associate Editor for Plastics Technology, found that changing careers did not have to mean starting from scratch.
Artificial Intelligence: How It Can Help Your Next Trade Show
By: Madison Frye, Marketing Associate, MYS (Map Your Show)
What exactly is AI and how can you use it for your next trade show? There are plenty more options than just Chat-GPT.
Another Gardner Couple – And Proud of It!
By: Tarah Grogan, Event Coordinator, Gardner Business Media Inc. and Austin Grogan, Video Production Manager, Gardner Business Media Inc.
Have you ever watched The Office? Then you pretty much know the story already. Tarah met Austin a week or two into working at Gardner. He’d stopped by her desk in the lobby to chat, sit with her at lunch, and invite her to group outings – lots of flirting just like Pam and Jim. Four years later, they celebrated their wedding and are proud to be among the rankings of Gardner Couples. Here’s the rest of The Gardner Office story.
#copywriting #videomarketing
Skyrocket Your Email Marketing
By: Igor Zagradanin, Content Marketing Expert
This guide shares pro tips backed with evidence and data, industry insights, and best practices for designing and optimizing email campaigns that can lead to more conversions.
Write Web Content That Captures Attention
By: BrandExtract
The purpose of the tips in this article is to help you write and organize your website content so that it fulfills best-practices for on-page search engine optimization, pleasing not only search engines but also users.
Consumers’ Preference for Print Media Shows Post-Pandemic Gains
By: Kathi Rowzie, President, Two Sides North America
The 2023 Two Sides Trend Tracker Survey asked consumers how they prefer to receive and read various types of media – on paper, mobile/tablet, e-reader, laptop/desktop or no preference. Results showed an increase from 2021 in the preference for paper over digital communication.
Secrets of Webinar Marketing that Drive Revenue
By: Michael Brenner, CEO and Founder, Marketing Insider Group
Webinars are an excellent way to inform, engage, and sell your brand to your audience. Where do you start? How can you effectively build a webinar-based strategy that drives revenue?
Get the Most from Pre-During-Post Trade Show Exhibiting
By: Richard Erschik, President, Presenter, ExhibitorTrainingWebinar.com
Trade show exhibit managers may increase their role in their company by implementing industry proven changes and managing their entire trade show program.
#leadgeneration
Social Media: A Newer, Needed Toolset for B2B Marketing Success
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications
Social media marketing has become a must-have in B2B. Harnessing its power, taking the reins of the journey and avoiding pitfalls are essential.
It All Started With a Box of Legal Pads
By: Lori Rentz, Senior Marketing Manager, Gardner Business Media Inc.
From the world-renowned author she thought she’d be when she was a teen to Senior Marketing Manager of Gardner Business Media, she couldn’t be happier than where she is today with the work she does and the people with whom she does it. Her marketing career and heart are equally full.