Research
Sunday, December 27, 2020

Web Content Best Practices: 22-Point Checklist for Publishing High-Performance Articles

One of the main jobs of the digital marketer is to find high-performing articles and then understand them better. There are common traits that the top performers share. When you put these traits together, you have a set of best practices for website content and content marketing. A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. These web content best practices are broken up into three separate lists: one for SEO, one for human psychology and one for additional media.


Read more ...

Friday, December 11, 2020

Marketing Now: New World, New Rules - Take a Trip Down Customer Lane

The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.


Read more ...

Friday, December 11, 2020

Gardner Business Index November 2020

The Gardner Business Index moved lower between October and November from 53.9 to 51.0. The decline was largely a result of slowing activity in production and new orders. Large firms in recent months have signaled significantly better overall business conditions relative to firms under 20 employees in size.
Read more ...

Thursday, December 10, 2020

Capital Spending Survey Sees Machine Tool Buyers Seeking to Reduce Costs and Add Operational Flexibility

The 2021 Metalworking Capital Spending Survey from Gardner Intelligence shows overall purchasing declines but increased investment in higher-end machine tools such as turn-mill machines and five-axis machining centers.


Read more ...

Tuesday, December 8, 2020

The Good We Do

From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.


Read more ...

« Prev | | Next »