Research
Monday, September 30, 2019

Unlock Your Marketing Potential with Insights from Today’s Industry Experts

The ebook, 18 Tips from Real Industrial Marketers, is for industrial marketers, built by industrial marketers. Fourteen experts from manufacturers and marketing companies throughout the industrial sphere share their #1 piece of advice for 2020. Inside, you will find practical, industry-specific advice from experts in the field. These nuggets are meant to help steer your marketing strategy toward success.
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Thursday, September 26, 2019

5 Reasons Influencer Marketing Works Better in B2B

Because of the B2C focus, some companies mistakenly think that influencer marketing is not a good fit for B2B. They assume that the benefits of having an influencer use, talk about or recommend their content or products won’t work well for B2B because audience sizes tend to be much smaller. The good news is that influencer marketing not only works for B2B, it can actually be much more meaningful and cost-effective than in the consumer space. Here are five important reasons why.
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Thursday, September 12, 2019

GBI Rebounds Slightly in August

The Gardner Business Index (GBI) experienced a modest rebound in August, registering 49.0. Gardner Intelligence’s review of the underlying data for the month observed that the Index was supported by supplier deliveries and production, as well as a ‘no change’ reading in new orders.


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Tuesday, September 10, 2019

You Need to Watch the Right Data to Get Ahead

Staying aware of the business cycle can have big implications on the success of both machine tool builders along with shops, processors and fabricators. Unfortunately, that can be hard for those in manufacturing who are already considered to be the leading indicator for the rest of the economy. This is why Gardner Intelligence is now offering a client-customized – yet economically priced -- market insights tool for manufacturers who want the best possible insights when making forward-looking decisions for their business.

 


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Tuesday, September 3, 2019

4 Business Strategies You May Be Overlooking

Developing a strategy that can dynamically respond to market conditions is very important to the success of your business. Whether it’s new strategies or old ones you end up adopting, make sure not to leave any overlooked.
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