Prep Your Team for the Future of Marketing with Key Lessons
The future of marketing will house different roles. AI will do repetitive tasks and even some level of data interpretation. Future marketers will focus on strategy, testing what AI delivers, and optimizing AI to perform better tasks. Humans will still be at the wheel. We’ve just got a new navigator.
It’s time to face the music. The future of marketing’s team structure must undergo significant restructuring if it’s going to survive the disruptive shift AI will cause. But is AI genuinely on track to take over the world in some SkyNet nightmare? How can we reassure our team—and ourselves—that we can be relevant despite the coming change? Read more
RELATED CONTENT
-
How to Use ChatGPT in B2B Content Marketing
ChatGPT is an AI-powered tool that can allow marketers to produce high-quality content in a fraction of the time it would take manually. Here are some opinions and tips on how to use ChatGPT from an experienced writers’ team.
-
Artificial Intelligence: How It Can Help Your Next Trade Show
What exactly is AI and how can you use it for your next trade show? There are plenty more options than just Chat-GPT.
-
Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.