Prep Your Team for the Future of Marketing with Key Lessons
The future of marketing will house different roles. AI will do repetitive tasks and even some level of data interpretation. Future marketers will focus on strategy, testing what AI delivers, and optimizing AI to perform better tasks. Humans will still be at the wheel. We’ve just got a new navigator.
It’s time to face the music. The future of marketing’s team structure must undergo significant restructuring if it’s going to survive the disruptive shift AI will cause. But is AI genuinely on track to take over the world in some SkyNet nightmare? How can we reassure our team—and ourselves—that we can be relevant despite the coming change? Read more
RELATED CONTENT
-
Five Tools to Improve Your Webinar Audience Engagement
Learn how to boost engagement in your webinars to keep your audience tuned in and connected to your message. Abby Hull, director of digital products, reviews five tools you can use today in your broadcasts.
-
Drive More Web Traffic from Social Media
These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.
-
Increase in Technology Also Increases Communications
The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.