Research
Monday, October 7, 2019

Convincing the C-Suite of Long-Term Marketing Plans

As a marketing professional, how do you convince the decision makers (who don’t necessarily understand your process) that a two-month-long campaign is worth the upfront investment? Here are a few ideas to make your job just a bit easier.


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Friday, October 4, 2019

Separating the Wheat from the Chaff

Buying B2B advertising may not be your full-time job, so here are tips to help do it better.


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Monday, September 30, 2019

Unlock Your Marketing Potential with Insights from Today’s Industry Experts

The ebook, 18 Tips from Real Industrial Marketers, is for industrial marketers, built by industrial marketers. Fourteen experts from manufacturers and marketing companies throughout the industrial sphere share their #1 piece of advice for 2020. Inside, you will find practical, industry-specific advice from experts in the field. These nuggets are meant to help steer your marketing strategy toward success.
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Thursday, September 26, 2019

5 Reasons Influencer Marketing Works Better in B2B

Because of the B2C focus, some companies mistakenly think that influencer marketing is not a good fit for B2B. They assume that the benefits of having an influencer use, talk about or recommend their content or products won’t work well for B2B because audience sizes tend to be much smaller. The good news is that influencer marketing not only works for B2B, it can actually be much more meaningful and cost-effective than in the consumer space. Here are five important reasons why.
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Thursday, September 12, 2019

GBI Rebounds Slightly in August

The Gardner Business Index (GBI) experienced a modest rebound in August, registering 49.0. Gardner Intelligence’s review of the underlying data for the month observed that the Index was supported by supplier deliveries and production, as well as a ‘no change’ reading in new orders.


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