Marketing: New World, New Rules — Digital and In-Person

You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.

How Live Demos and Group Chat Impact Your Virtual Event

By incorporating live demonstrations and group chat, your audience will walk away feeling satisfied with their overall experience. Here are some examples of how live demos and group chat can increase connectivity during your virtual event.

Tough Year for Events but Dark Clouds Have Silver Linings

As we continue to navigate what our new normal looks like as people and as a company, it’s safe to say that all of us have learned things we didn’t know before, and have been surprised in our ability to adapt. While we don’t know what the future will hold, we do know that we can look for the silver linings and find ways to evolve, adapt and embrace whatever lies in front of us.

Create Effective Show Communication for Your Hybrid Event

You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.

Event Website is Your First Impression: Make it a Good One

Your event website gives a first impression for both exhibitors and attendees; it is important to create a user-friendly experience while still effectively accomplishing your goals. Here are some ways to ensure your first impression is a good one.

Why Are You Exhibiting?

A successful exhibit starts with a strategic plan and a clear vision of the desired outcome. To reach your corporate marketing and sales goals, stay focused, set objectives, budget and implement. Then put it all in writing.

We Played Bingo at IMTS — with Marketing Clichés

Keith Booton, President at Ivor Andrew, just wrapped up his 10th IMTS. He has some tips on how to un-cliché your messaging.