Metalworking Marketer
Friday, February 16, 2018

Making Trade Shows Profitable

Preparation, execution and followup are the three things needed to succeed with trade shows. Those that succeed invest time and effort before, during and after a trade show. Without preparation, execution and followup, the odds of success are against you. You must put forth the effort to make the trade show a success.

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Friday, February 09, 2018

Steal This 2018 Website Checklist

Here’s access to a 2018 Website Checklist. Yep, that’s right! You can steal this checklist of 10 tips, use it as-is, or customize it for your own website audit.

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Wednesday, January 31, 2018

Tradeshow Tuesday: Products and Popsicle Stick Action Figures

Karen Cornelissen, Managing Editor, Gardner Business Media uses a hypothetical scenario in which a maker of wood-based products sells sticks to be used as tongue depressors, popsicle sticks and craft sticks to demonstrate targeted product writing.

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Tuesday, January 23, 2018

5 Steps to Developing a Strong Social Media Strategy

Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. No brand should be without a plan that actively places their business on social media. Here are five simple tips to help you formulate your social strategy in order to build a stronger presence.

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Friday, January 19, 2018

From Hype to Help: Remaking Integrated Marketing Communications

It’s time to do something about that rickety, old, rough-running integrated marketing communications. And installing a few new parts isn’t going to do it. There comes a time when refining your approach doesn’t work anymore. You have to totally rethink and redefine what you’re doing and how you’re doing it. That time has come for integrated marketing.

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