Blog : Gardner Web

Friday, January 15, 2021

Marketing Now: New World, New Rules — Get (Emotionally) Smart

The Association For Manufacturing Technology and GBM – Gardner Business Media launched IMTS spark, a comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on steps to gain emotional intelligence and meet the demands of modern marketing.

Friday, January 15, 2021

Gardner Business Index Ended Year on High Note Adding Almost 2 Points in December to Close at 53.5

The Gardner Business Index ended the year on a high note adding almost 2 points in December to close at 53.5. Led by three consecutive months of the GBI: Metalworking over 50, machine tool orders are moving in a positive direction. Manufacturers closed the year on a high note as business activity across many business elements improved during December. Trends seen during the second half of 2020 suggest that 2021 will have challenges of its own that manufacturers would be wise to proactively tackle early in the new year.

Wednesday, January 13, 2021

A Dream Come True

Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector. It has been hard work, and we have faced many challenges, but we are sure we will overcome them with the great team we have in Mexico.

Friday, January 8, 2021

Deloitte’s 7 Marketing Trends for 2021 Include Agile, Digital Transformation

Deloitte report finds agile marketing, authenticity key as brands must meet “human needs.” Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global Marketing Trends 2021 report from Deloitte Insights. The report is based on two surveys: the first, of almost 2500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies.

Wednesday, January 6, 2021

10 Things You Should Know About Mexican Machine Shops

The pandemic has knocked on the doors of industrial activity in Mexico, however the Mexican government has created a system of reactivation, giving priority to “essential activities,” which include the automotive and aerospace industries. MMS Mexico has remained in touch with its audience and these are the most important impressions we see in the dynamics of reactivation and market opportunities. The market looks good in the short term with medium-term uncertainty, especially for a resurgence of COVID. In the long term, the industry’s environment is optimistic due to the Nearshoring and the entry into the USMCA.