Research
Metalworking Marketer
Wednesday, July 10, 2019

Capital Spending Tooling Survey Indicates 13% Increase in Spending on Cutting Tools

Gardner Business Intelligence's Capital Spending Survey is an annual survey that collects statistics regarding budgeted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size.


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Tuesday, July 9, 2019

24 Useful Tools and Apps for Marketers

Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week.


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Monday, July 8, 2019

Mistakes to Avoid When Crafting a Marketing Plan

Building a solid marketing plan takes time and hard work, but it's necessary. But even with a plan, there are a number of things that can be overlooked as a team puts together a project. To help isolate some of the missteps to watch out for, members of Forbes Agency Council talk about some issues that can arise and discuss how to best deal with those situations.


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Sunday, July 7, 2019

Tips to Increase Your Email Open Rates – Based on Data

Improving email open rates is an on-going exercise. Use benchmark data and best practices to leverage what’s working so more eyes see your message. New data is available from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. Let’s explore the data.


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Saturday, July 6, 2019

B2B Marketing Do’s and Don’ts for Attracting Leads

When creating a B2B marketing strategy, it’s easy to get stuck in the weeds and focus on the everyday minutia. However, by following the best practices laid out here and by making sure leads are handled properly when they come in, you’ll be able to attract and convert high-quality leads.
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