Research
Metalworking Marketer
Tuesday, May 21, 2019

Why Your Ad Campaigns Aren’t Working and How to Fix Them: Effective Ad Design

Advertisers and agencies often don’t actually know how to make good creative for branding and direct response campaigns. They can get caught up in the “pretty” of ad campaigns at the expense of ad effectiveness. Here are tips to help you create more effective ads.
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Wednesday, May 15, 2019

Gardner Business Index (GBI) Registers at 52.9: Supplier Deliveries and Production Continue to Lead Economic Activity in the Manufacturing Sector

Gardner Intelligence reviewed the underlying data for the month and observed that the Index – calculated as an average of its components – was supported by supplier deliveries, production and employment. The components which lowered the Index included backlogs and exports. New orders also lowered the Index, as it registered slightly below the average of the components. Both backlogs and exports contracted during the month.


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Monday, May 13, 2019

5 Tips for Making Print Advertising More Measurable

Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.


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Thursday, May 9, 2019

How Did Sales of Machine Tools Go in 2018?

On the surface, the findings of Gardner Intelligence’s latest World Machine Tool Survey portray a seemingly ordinary year for the machine tool industry. But scratch the surface, and we find something remarkable happening: Major geographic regions for machine tools are moving in very different directions.


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Monday, May 6, 2019

Customer Obsession? Really?

Is customer obsession the right way to differentiate your brand and build preference and loyalty? This B2B marketing expert says there is a better way and shows how managing four factors can lead to marketing nirvana.


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