Research
Thursday, October 17, 2019

Promoting One’s Business and Capabilities is Integral to Growing and Sustaining One’s Business

Senior Editor, MoldMaking Technology Magazine, Cyndi Kustush, discusses the importance of being among the first to promote what a company excels at, and do it across mediums like social media, advertising, direct marketing, and by participating at trade events, and potential customers will think of that company first. As an editor, she sees it as her duty to help readers and advertisers understand the value of good public relations and marketing, and guides them along the path to success. Whether it is accomplished via a feature in the magazine, a press release, being an exhibitor and/or a speaker at a trade show or a combination of all of these, getting the story out there will help position a company and its team as experts in their respective fields.


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Monday, October 14, 2019

2020 Capital Spending Projections Survey Results Segment Capital Spending Along Key Dimensions

The Gardner Business Media 2020 Capital Spending Projections Survey results segment capital spending along key dimensions including industry served, facility size and geographic region. Results indicate that both machine tool consumption and tooling consumption will be down by single-digit rates in 2020.
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Thursday, October 10, 2019

Gardner Business Index (GBI) Shows Uneven Contraction Across Facility Sizes

While some manufacturing markets have maintained their levels of growth, manufacturing as a whole is in its third month of consistent contraction. The GBI finished September at 48.2, marking its third consecutive month of contracting business activity and falling over 16% from the same month one year ago. While firms of all sizes are feeling the slowdown, manufacturers with fewer than 20 employees have been feeling it less severely than ones with 100-200 employees.


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Monday, October 7, 2019

Convincing the C-Suite of Long-Term Marketing Plans

As a marketing professional, how do you convince the decision makers (who don’t necessarily understand your process) that a two-month-long campaign is worth the upfront investment? Here are a few ideas to make your job just a bit easier.


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Friday, October 4, 2019

Separating the Wheat from the Chaff

Buying B2B advertising may not be your full-time job, so here are tips to help do it better.


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