Events Marketing

Map Your Show Mobile App Maximizes Attendee Experience

By: Mandy Hull, Director of Marketing, Gardner Business Media/Map Your Show

Maximize your attendee’s experience with a downloadable extension of your event’s data with functionality that allows the app to be used without an internet connection. The MYS Mobile App has exclusive features designed to increase on-site engagement and efficiency.

Marketing - General

Adding Depth and Dimension in B2B Market Research for SMBs

By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications, Michael McClellan, President, Plexus Marketing Group, Inc.

The 3rd part of our blog on B2B market research focuses on a complementary form of agile research: qualitative ‘Voice-of-Customer’ (VOC) surveys. Like online surveys, VOC research is economical and can be implemented on a DIY basis. Qualitative VOC surveys perform a unique, strategic role in B2B research. They uncover key customer attitudes, motivations, needs and preferences, answering the ‘why’ questions that are often absent in survey-based quantitative research.

Marketing - General

Gardner Business Index for May Moves Lower to 61.3

By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.

Manufacturers continue to balance challenging production conditions with strong new orders activity. Delays in supplier deliveries and a lack of available new hires give some explanation for the rising levels of backlogs experienced in the year-to-date period.

Marketing - General

The 3 Cs: Connection, Community and Content

By: Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, Gardner Business Media

Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, discusses that through 23+ years of serving the mold manufacturing marketplace and covering its challenges and effective technology solutions how she has learned that the people side of the business is just as important.

Content Marketing

Guide to Generate Leads with Your Content Marketing

By: Mary Fernandez, Professional Blogger

With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.

Web and Digital Marketing

Mistakes Google Doesn’t Like and How to Stop Making Them

By: Manick Bhan, Founder and CTO of LinkGraph

If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve. Here are five common reasons pages don’t rank higher — and what you can do to change that.

Marketing - General

Metrics to Review for Your Marketing Strategy

By: Randall-Reilly

To maximize ROI on your marketing strategies and digital assets, make sure you are reaching the goals you have put in place. Following the performance metrics of your brand’s marketing will help you track the success of each one and, when needed, adjust strategies for greater results.

Marketing - General

Adopted into Manufacturing

By: Jeff Norgord, Marketing and Creative Director, Gardner Business Media

Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
#design

Marketing - General

Gardner Business Index for April Falls Slightly

By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.

The GBI fell slightly after an 8-month trend of accelerating expansion. The latest reading was supported by readings for supplier deliveries, production and new orders but weighed down by employment and exports.

Marketing - General

In B2B Market Research, It’s About Quality, Not Quantity

By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications, Michael McClellan, President, Plexus Marketing Group, Inc.

Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

Marketing - General

10 Truths About Marketing After the Pandemic

By: Author: Janet Balis, EY Consulting, Global Leader for Media & Entertainment and CMO Practice Leader

The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

Email Marketing

Create Lead Magnet Ideas That Grow Email Lists

By: Lauren Groff, Online Blogger and Article Writer, Research Paper Writing and Big Assignments

Lead magnets is a marketing strategy that uses barter and trade principle. Data and contact information have become crucial for building an email database. Here are a few ideas on what constitutes a productive and effective lead magnet.