Research
Wednesday, September 23, 2020

Why High-Quality Website Content Needs SEO Too

While quality content matters, so do SEO elements. You should always think seriously about the keyword research, get the SEO essentials right, and review the ranking and organic traffic data. That way when you make adjustments, you can see if those tweaks will help get your content found more frequently.


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Tuesday, September 22, 2020

The Step-by-Step Guide to Running a Successful Email Marketing Campaign

Do you know how to run a successful email marketing campaign? If not, it’s time to learn. Use this step-by-step guide as a starting point and see what works for your brand and audience to help you run a successful email marketing campaign.


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Wednesday, September 9, 2020

The Coronavirus and Plastics Processing

While the Coronavirus has stopped many parts of our economy dead in their tracks, plastics processors—those manufacturers who convert pelletized material into parts—have stepped up to meet the challenges by revamping their operations to provide life-saving personal protection equipment and many, many other products. And I believe manufacturing as a whole—plastics processing in particular—will emerge stronger, more nimble and in a better position to capitalize on opportunities as a result of the COVID-19 pandemic.
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Wednesday, September 9, 2020

Gardner Business Index Reading of 50.7 for August 2020

The Gardner Business Index closed August at 50.7, marking its first expansionary reading since February 2020 and COVID’s initial disruption of the world economy. Of the six components which constitute the Index three reported expanding activity, these were led by supplier deliveries which was followed by production and new orders.
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Wednesday, September 2, 2020

Marketing Now: New World, New Rules

You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. In this series, IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.


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