Research
Metalworking Marketer
Monday, October 15, 2018

“Finding America’s Greatest Champion: Building Prosperity through Manufacturing, Mentoring and the Awesome Responsibility of Parenting”

The 300-page, 14-chapter book chronicles a unifying theme which points to all those who “Dream Differently” — the title of a book authored by Vince Bertram, one of the more than 40 professionals Iverson interviewed.
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Friday, October 12, 2018

10 Ways to Generate More Engagement with Your Social Media Posts

Audiences today are so desensitized by the deluge of content that brands need to find new ways to proactively reach out, rather than passively waiting for them to engage. The key is engagement – two-way, meaningful, high-value conversations. Essential, the 'social' part of 'social media'. Here are 10 tips to spark new ideas, and help break you out of your slump.
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Friday, October 5, 2018

Would You Be My Friend?

When you create a trusting relationship with your customers, good things happen.


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Friday, October 5, 2018

Supplier Deliveries Continues to Lead Gardner Business Index

The Gardner Business Index (GBI) ended September at 56.9, moving only slightly lower from the prior month. The Gardner Intelligence team has been strongly encouraged by the re-acceleration in new orders since July, as changes in new orders growth act as a bellwether for future changes in production and backlog, both of which have also improved since July.


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Tuesday, October 2, 2018

10 Ways to Differentiate Your Brand Through a Better Customer Experience

Companies are starting to shift their marketing focus towards building a better, more intuitive experience for their users. Surveys show that companies are most excited about the opportunities brought by customer experience for 2018. To implement customer experience strategies, consider these six key areas.
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