Tuesday, May 19, 2020
Critical Conditions: 4 B2B Marketing Mistakes That Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
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Monday, May 18, 2020
World Machine Tool Report Shows Manufacturing Shift to North America
After increasing machine tool purchasing for the past two years, 12 of the top 15 machine tool consuming countries decreased in 2019 in the midst of a worldwide downturn. It is relatively rare for this to happen in a single year, and this was the only time it had ever happened in back-to-back years. But in a sign of reshoring, the U.S. increased its share overall, and machine tool purchasing by Mexico increased.
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Thursday, May 7, 2020
Gardner Business Index Reading of 34.2 for April 2020
April’s reading of 34.2 signaled that overall business activity conditions continued to slow further after falling sharply in March. As expected, April’s data also indicated that the disruption to supply chains reported last month also further worsened. For a second month, new orders, production and exports activity led the Index lower. These components are considered leading indicators of the Index due to their frequent influence on backlogs and employment readings in later months.
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Wednesday, May 6, 2020
Tell Us About Your Manufacturing Heroes Making a Difference in the Wake of COVID-19
Manufacturers will continue looking for solutions to help them maintain or grow their business. As the COVID-19 narrative evolves, we will continue to report on the virus’s impact. But, more importantly, we’ll report on how manufacturers can successfully respond to that impact. Gardner Business Media is excited to share your story too. We encourage you to connect with us. Tell us more. How is your company successfully operating and producing essential parts for first responders, the medical industry and your community?
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Monday, May 4, 2020
The Not-So-Simple Act of Storytelling
The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.
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