Mexican Media Brands
Map Your Show Mobile App Maximizes Attendee Experience
By: Mandy Hull, Director of Marketing, Gardner Business Media/Map Your Show
Maximize your attendee’s experience with a downloadable extension of your event’s data with functionality that allows the app to be used without an internet connection. The MYS Mobile App has exclusive features designed to increase on-site engagement and efficiency.
Adding Depth and Dimension in B2B Market Research for SMBs
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications, Michael McClellan, President, Plexus Marketing Group, Inc.
The 3rd part of our blog on B2B market research focuses on a complementary form of agile research: qualitative ‘Voice-of-Customer’ (VOC) surveys. Like online surveys, VOC research is economical and can be implemented on a DIY basis. Qualitative VOC surveys perform a unique, strategic role in B2B research. They uncover key customer attitudes, motivations, needs and preferences, answering the ‘why’ questions that are often absent in survey-based quantitative research.
Gardner Business Index for May Moves Lower to 61.3
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
Manufacturers continue to balance challenging production conditions with strong new orders activity. Delays in supplier deliveries and a lack of available new hires give some explanation for the rising levels of backlogs experienced in the year-to-date period.
The 3 Cs: Connection, Community and Content
By: Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, Gardner Business Media
Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, discusses that through 23+ years of serving the mold manufacturing marketplace and covering its challenges and effective technology solutions how she has learned that the people side of the business is just as important.
Guide to Generate Leads with Your Content Marketing
By: Mary Fernandez, Professional Blogger
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.
Mistakes Google Doesn’t Like and How to Stop Making Them
By: Manick Bhan, Founder and CTO of LinkGraph
If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve. Here are five common reasons pages don’t rank higher — and what you can do to change that.
Metrics to Review for Your Marketing Strategy
By: Randall-Reilly
To maximize ROI on your marketing strategies and digital assets, make sure you are reaching the goals you have put in place. Following the performance metrics of your brand’s marketing will help you track the success of each one and, when needed, adjust strategies for greater results.
Adopted into Manufacturing
By: Jeff Norgord, Marketing and Creative Director, Gardner Business Media
Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
#design
Gardner Business Index for April Falls Slightly
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
The GBI fell slightly after an 8-month trend of accelerating expansion. The latest reading was supported by readings for supplier deliveries, production and new orders but weighed down by employment and exports.
In B2B Market Research, It’s About Quality, Not Quantity
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications, Michael McClellan, President, Plexus Marketing Group, Inc.
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
10 Truths About Marketing After the Pandemic
By: Author: Janet Balis, EY Consulting, Global Leader for Media & Entertainment and CMO Practice Leader
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
Create Lead Magnet Ideas That Grow Email Lists
By: Lauren Groff, Online Blogger and Article Writer, Research Paper Writing and Big Assignments
Lead magnets is a marketing strategy that uses barter and trade principle. Data and contact information have become crucial for building an email database. Here are a few ideas on what constitutes a productive and effective lead magnet.