Blog : Gardner Web

Monday, June 11, 2018

The 3 Things B2B Marketers Need to Boost Content Marketing ROI

Just as critical and desirable as tracking ROI, is increasing it. Want to know the core tactics B2B CMOs and marketing managers used last year to increase the success of their content marketing? Here’s a look at where they put the most emphasis, and a reveal of three things you’ll need to increase your ROI.
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Tuesday, June 05, 2018

4 Ways to Improve Your Content Marketing

Harvard Business Review, Harvard Business School and DocSend examined 34 million interactions between customers and content on DocSend’s platform. The result is empirical data and a good starting point for examining core aspects of any content marketing initiative.

Tuesday, May 29, 2018

Content Marketing Metrics: 7 Simple Clues That Your Strategy Is Working

While you may understand the overarching goal of content marketing, it isn’t always obvious how to track your content performance and results. Content marketing metrics can be both formal and informal, but the key is that you actually know how to measure content marketing success. Here are seven clues that may help evaluate your strategy and continually improve it.

Thursday, May 24, 2018

Road Map to Success: Turn Your Strategy into a Stellar Editorial Content Plan

A documented strategy is essential to achieving content marketing success. Are you looking to build this essential tactical plan for your organization or refine the one you have? Read more for a handy tutorial and some of our best resources to guide your way.

Wednesday, May 16, 2018

7 Important Email Marketing Tips for the B2B Marketer

It is difficult to make your audience notice your email let alone engage with it in the sea of emails all shouting for attention. So what can you do to make your emails stand out? There are many methods that have their own relative advantages and limitations. However, the following tips may help B2B marketers who want their emails to stand out above the rest.