Research
Metalworking Marketer
Thursday, December 6, 2018

What is the Future of Content Marketing?

If you can’t hook your audience in 7 seconds, people may not get your message. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images.


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Wednesday, December 5, 2018

Gardner Business Index (GBI) Indicates Slowing, Still Strong Growth

The Gardner Business Index (GBI) closed November at a recent historical nadir of 53.4. This latest figure lowers the year-to-date average to 57.3, which is still better than the record high annual average reading of 55.3 set last year.


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Monday, December 3, 2018

The One Thing Manufacturing Content Marketers Must Do Now

Champion content always focuses on audience needs – not the company providing the products and services. Too many manufacturing organizations are still talking about themselves in the content they create. Stop creating content without first understanding and prioritizing the audience’s information needs. Here’s how.


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Tuesday, November 27, 2018

The Future of Customer Experience Is AI: Are You Ready?

Despite the dire predictions and well-publicized missteps, AI — when implemented correctly — can be a great boon to customer experiences and digital transformations. Here’s a look at several emerging applications that might help, along with recommendations for success.
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Tuesday, November 20, 2018

5 Reasons to Prepare Now for the Year 2020 with Buyer Insights

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?


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