Research
Metalworking Marketer
Tuesday, April 10, 2018

The Fisherman Approach to Print Advertising

Hook-less ads are a waste of money. Trade magazines with lots of information-hungry readers represent oceans of possibilities. You just need to know which bait to use. Here are some ideas to stop readers and reel them in.
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Monday, April 02, 2018

How to Create an Effective Print Ad

Your business’s print ads need to give readers a reason to be interested in your business; they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it. This procedure can help you create an eye-catching print ad.


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Monday, April 02, 2018

How to Drive Sales by Advertising in Magazines

Lost in the hype about social media buys and online presence is the fact that magazine advertising still works. The Advertising Research Foundation recently found that magazines produce the highest return on ad spend of any visual medium. What’s the best way to make sure your magazine ad campaign fulfills its potential? Start by applying these concepts.


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Thursday, March 22, 2018

Top B2B Lead Nurturing Strategies for 2018

Does your B2B lead generation program need a reboot? Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Natasha Humphrey shares her top three lead nurturing strategies to boost lead quality in 2018.


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Thursday, March 15, 2018

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings. Here are five tips for developing a strong brand identity.


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