Research
Thursday, December 5, 2019

Gardner Business Intelligence 2020 Capital Spending Reports – The Insight Your Business Needs

Gardner Business Intelligence's Capital Spending Survey is an annual survey that collects statistics regarding budgeted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size. This year the suite of Capital Spending Reports has been expanded to include more focused information on exactly what you need to know. These reports collect critical information on spending by machine type, industry, geography and plant size.


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Tuesday, December 3, 2019

November Gardner Business Index (GBI) Accelerates Contraction

The Gardner Business Index (GBI): November marks only the second time in 2019 that shops with more than 250 employees have reported an overall contraction in business activity. Prior to the July 2019 reading which fell just below 50, the last time that large firms reported contracting conditions was during the third quarter of 2016.


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Tuesday, December 3, 2019

Analyze 6 Elements to Land Better Conversion Rates

Chris Dayley, owner of SmartCRO, says, “I’ve run over 1,000 A/B tests. And one thing that has become glaringly obvious to me is that it’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” He offers six things to test in every email and landing page: value proposition, call to action, content, diversions, anxiety, and responsiveness.


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Monday, December 2, 2019

How Reader Engagement Drives Great Coverage

Engaging readers is a full-time editorial function. Products Finishing does it a lot, and they think they do it well. They have developed several reader-centered initiatives and programs over the years which they feel have brought them closer to their audience and, likewise, brought its readership closer to the publication. Programs include the Products Finishing Top Shops Benchmarking Survey to find the best shops in the industry; the annual 40-Under-40 recognition program to recognize the brightest stars of the finishing sector; initiating the National Surface Finishing Day so that those in the industry can celebrate their place in the manufacturing cycle - with internal staff as well as with the community and customers.


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Monday, December 2, 2019

The 4-Step Marketing Budget Process That Will Let You Win in 2020

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I do with it?” If you’re not, you might be saying “HOW can I deliver results like this year’s if I don’t have as much money to spend?” Either way, you’re looking at a challenge: how can you make sure you split up that marketing budget so that you – and your company – win in 2020? Here’s how to set up a successful marketing budget.


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