WEB AND DIGITAL MARKETING

7 Steps and 3 Tools for a Complete SEO Analysis

No matter what industry you are in, there are competitors that are keen on overtaking your company and staying ahead. You must, therefore, keep your website SEO performance up to date. Here are some steps and tools to aid in your efforts.

Who Are You, as a Brand? Do You Know?

Your brand must be consistent and in line with your organization’s culture, but it also has to be unique, and different from your competitors in significant ways or you won’t stand out. It still also needs to accurately represent what you build, sell, or service while fitting in with your industry in order to build an audience that identifies with and supports your brand.
#brandbuilding

Get Emotionally Smart and Meet Demands of Modern Marketing

Modern marketing involves far less whiskey guzzling and far more data and introspection. So let’s explore the emotions behind the journey and focus on steps to gain emotional intelligence and meet the demands of modern marketing.
#brandbuilding #customerfocus

Deloitte’s 7 Marketing Trends for 2021

A few takeaways of the Deloitte report, based on two surveys, find agile marketing and authenticity key as brands must meet human needs. Trust and brand loyalty are intertwined. Consumers expect brands to pivot quickly.
#brandbuilding

Web Content Best Practices: Publish High-Performance Articles

There are common traits that top-performing articles share. A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. These web content best practices are broken up into three separate lists: one for SEO, one for human psychology and one for additional media.

Marketing: New World, New Rules—Trip Down Customer Lane

The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
#customerfocus

Marketing: New World, New Rules — Think Fast

No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.

Marketing: New World, New Rules — Experience is Everything

Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
#customerfocus

Why High-Quality Website Content Needs SEO Too

While quality content matters, so do SEO elements. You should always think seriously about the keyword research, get the SEO essentials right, and review the ranking and organic traffic data. That way when you make adjustments, you can see if those tweaks will help get your content found more frequently.

Web Development Hacks to Increase Your Traffic Organically

Web development is one of the best ways to boost your traffic organically. Different websites are built differently, but there are three components of web development, which are commonly required to create them all. Here are seven web development hacks that will organically increase your engagement.

How Much Should You Spend on Marketing During a Recession?

It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”

Create Effective Show Communication for Your Hybrid Event

You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.