Trade Show Essentials: The All-Inclusive Checklist for Exhibitors
This trade show checklist covers everything from pre-show planning, booth design and layout, promotional materials, and giveaways to staffing. With the Map Your Show (MYS) step-by-step guide, you can make sure nothing is overlooked so that you can focus on what matters most: connecting with customers and generating leads.
Following this Map Your Show (MYS) trade show checklist can ensure that your next trade show is a success. From pre-show planning to post-show follow-up, having a plan in place will help you capitalize on your time and resources at the event. With careful preparation and attention to detail, you can create an engaging booth experience for attendees and maximize your return on investment. Read more
RELATED CONTENT
-
Marketing: New World, New Rules — Digital and In-Person
You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.
-
Get Emotionally Smart and Meet Demands of Modern Marketing
Modern marketing involves far less whiskey guzzling and far more data and introspection. So let’s explore the emotions behind the journey and focus on steps to gain emotional intelligence and meet the demands of modern marketing.
-
Tough Year for Events but Dark Clouds Have Silver Linings
As we continue to navigate what our new normal looks like as people and as a company, it’s safe to say that all of us have learned things we didn’t know before, and have been surprised in our ability to adapt. While we don’t know what the future will hold, we do know that we can look for the silver linings and find ways to evolve, adapt and embrace whatever lies in front of us.