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Pipeline’s Secret Weapon: Full Funnel Marketing
Why pipeline’s secret weapon is full-funnel marketing (and how to prove it).
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Customer expectations have skyrocketed to new heights, and it’s harder than ever to cut through the noise and seamlessly push them through the funnel. Connected, full-funnel marketing is essential to building long-term brand affinity and generating pipeline. To get to grips with the importance of full-funnel marketing, B2B Marketing interviewed more than 200 B2B marketers alongside interviews with senior marketers and subject matter experts. What did those marketers have to say when asked about the realities of time, budget and resources spent on full-funnel activity? Read more
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