Mexican Media Brands
Pipeline’s Secret Weapon: Full Funnel Marketing
Why pipeline’s secret weapon is full-funnel marketing (and how to prove it).
#brandbuilding
Share
Customer expectations have skyrocketed to new heights, and it’s harder than ever to cut through the noise and seamlessly push them through the funnel. Connected, full-funnel marketing is essential to building long-term brand affinity and generating pipeline. To get to grips with the importance of full-funnel marketing, B2B Marketing interviewed more than 200 B2B marketers alongside interviews with senior marketers and subject matter experts. What did those marketers have to say when asked about the realities of time, budget and resources spent on full-funnel activity? Read more
RELATED CONTENT
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.