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The Role of Social Media in B2B Marketing
By: Jessica Terrones
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
The Essentials of Account-Based Marketing
By: Carter Grimm, Contributing Writer for Marketing Investment Group
Account-Based Marketing (ABM) has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Adopting an ABM approach is a key business strategy for B2B marketers.
Try These YouTube Video Tips and Watch Results Improve (or Not)
By: Kim Moutsos, Vice President of Editorial, Content Marketing Institute
If you’re not getting the results you want from your videos, you need to start experimenting somewhere. So stop creating and promoting videos the way you’ve been doing it unless you’re happy with your results.
#videomarketing
Worth the Wait
By: Jan Schafer, Director of Market Research, Gardner Intelligence, Gardner Business Media
Jan Schafer, Director of Market Research, Gardner Intelligence, Gardner Business Media, says it wasn’t’ the subject matter that transferred to Gardner from her 30 years of market research in consumer goods, it was the objectives, solutions, and skills that were just as relevant.
#customerfocus
Integrated Digital Marketing for Manufacturing
By: Sepideh “Sepi” Zandieh, Digital Marketing Manager, ANCA Group
Sepideh “Sepi” Zandieh, ANCA Group Digital Marketing Manager, finds the opportunities between B2B and B2C to empower customers with industry-leading strategies including e-commerce for manufacturing and digital competitions like #ANCATooloftheYear.
Today’s B2B Buyers Are Calling the Tune
By: William Terdoslavich, Freelance Writer, MarTech
B2B marketing is a dance between the marketer and the customer. The marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer.
#customerfocus
Bad Press Releases: 14 Rookie Mistakes to Avoid
By: Dharmesh Shah, Founder and CTO, HubSpot
A bad press release can sink your marketing campaign. Improve your impact and cultivate a strong brand presence with your audience by avoiding these 14 common mistakes.
#copywriting
Managing a Product Blog? Here’s What You Need to Know
By: Michael Brenner, CEO and Founder of Marketing Insider Group
How do you use your product blog to support sales without actually, well — selling? To help you get started, here’s a deeper dive into product blogging best practices to get you feeling inspired.
#copywriting
How to Create a Powerful Headline in 7 Simple Steps
By: Ann Gynn edits the Content Marketing Institute Blog
With so much riding on the headlines, coming up with the perfect sentence to appear above the article can be challenging. Here is a seven-point checklist to help you create effective headlines every time.
#copywriting
Reconciling a Minimalist Mindset While Marketing Manufacturing
By: Jodee McElfresh, Associate Digital Editor, Additive Manufacturing Media, Gardner Business Media
Jodee McElfresh, Associate Digital Editor, Additive Manufacturing Media, Gardner Business Media, discusses how manufacturing impacts everyone, even minimalists.
Product Advertising. It’s all about the now
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications
Product marketing strategy depends on quick-hitting, powerful messaging in the right places at the right time.
#brandbuilding
The Best Posting Times for Key Social Media Channels
By: Peter Houston, Co-Host, Media Voices Podcast
A recent report from social media management platform Sprout Social offers tips on the best posting times to increase ROI on regular efforts across key channels. Going viral is the dream, but solid consistent posting is the secret.