Mexican Media Brands
Use 10-Point Checklist to Make Your Message Clear
By: George Stenitzer, Founder and Chief Content Officer, Crystal Clear Communications
The better you know the people in your audience, the easier it is to write well for them. Literally speak your audience’s language. Make your message clear, concise, consistent, and compelling.
#copywriting
The Best Way to Nurture Leads: Using Expert Content
By: Edward Pronley, Marketing Content Manager at Randall Reilly
You can strengthen your lead-nurturing efforts and improve your marketing and sales campaigns. But without effective lead nurturing strategies and tactics, like well-executed content marketing, the process can often feel difficult.
#leadgeneration
Trends Every Digital Marketer Needs to Know
By: Lisa Chaikin, Vice President of Marketing, Awin
Successful brands big and small always have their finger on the pulse with important advertising and marketing trends. To help with getting it right, here are four digital marketing trends every brand should know.
Leverage Exhibitors to Market Your Event: How to Help Them, Help You
By: Brett Glatfelter, Director of Exhibitor Engagement, Map Your Show
Exhibitors can be a powerful asset when it comes to marketing your event or trade show. By leveraging their content, you can reach a wider audience and create more awareness for your event.
9 Tips for Using Numbers More Effectively in Your Copy
By: Bob Bly, Freelance Copywriter
Bob Bly is a direct response copywriter recognized for writing copy that sets new sales records and improves marketing ROI. He has 4 decades of experience in direct response and business-to-business marketing and is the author of more than 100 books including The Copywriter’s Handbook.
#copywriting
Why You Need Brand and Messaging Architecture
By: Brian Creath, President, Cohesion
Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.
#brandbuilding
Life on Both Sides of the Pond
By: Ellen Durchholz, Event Coordinator, Gardner Business Media Inc.
After graduating from college with no direction of where to go, an interview at a mysterious company unexpectedly became the launching point and home for Ellen’s career.
15 Unconventional and Inspired Approaches to Marketing
By: Expert Panel, Forbes Communications Council
Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing.
An American Manufacturing Story
By: Brent Donaldson, Editor-in-Chief, Modern Machine Shop; Contributing Editor, Additive Manufacturing, Gardner Business Media
For manufacturers that choose to move or keep production in the United States, what are the challenges and opportunities that motivate them? And how does it impact marketing?
Smart Steps to Start Building a Strong Brand
By: Elton Mayfield, President, ER Marketing
Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
#brandbuilding
The Pursuit for Equilibrium
By: Fiona Lawler, Associate Editor, Additive Manufacturing, Gardner Business Media
Fiona Lawler, Associate Editor, Additive Manufacturing, Gardner Business Media, discuses the importance of implementing balance in all aspects of life in order to find new opportunities.
SEO for Digital Content Marketing: How to Optimize for Search
By: Mike Murray, Founder, Online Marketing Coach
SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.