Mexican Media Brands
VIDEO MARKETING
Top-Tier B2B Product Videos and Lessons We Can Learn from Them
Here’s a list of seven high-quality product videos. Take a closer look at the lessons you can learn from each one.
How to Start a B2B Marketing Podcast
Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
Creating Video Like a Pro Even If You’re Just Starting Out
A little extra efficiency in your video creation processes can add up to big marketing gains in content quality, audience engagement and video performance.
Technology Trends Every B2B Marketer Should Be Aware Of
This article covers five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.
Video’s Next Revolution in Content Marketing
Video’s next revolution will likely center on personalization. Read on for a brief tutorial, along with tips, examples and ideas on how to put these advantages to work in your content campaigns.
Improve Video Retention Rates
To make the most of your video marketing, make sure your audience is watching each video in full. Improve retention rates by creating a visually engaging video with an attention-grabbing introduction, and continually review analytics to troubleshoot drop off rates.
Video Marketing Tips and Tools to Boost Your Traffic
We’re visual creatures. We naturally understand and connect faster while watching videos rather than reading posts. In this article, we’ll go over video marketing tips and some tools to get started.
Another Gardner Couple – And Proud of It!
Have you ever watched The Office? Then you pretty much know the story already. Tarah met Austin a week or two into working at Gardner. He’d stopped by her desk in the lobby to chat, sit with her at lunch, and invite her to group outings – lots of flirting just like Pam and Jim. Four years later, they celebrated their wedding and are proud to be among the rankings of Gardner Couples. Here’s the rest of The Gardner Office story.
Video Marketing: Why Content Trumps Quality Every Time
Adding more video content to your marketing portfolio doesn’t have to be an uphill battle. Here are a few tips on how to produce good video content without the need for full professional studio.
7 Reasons Why Content Needs Amazing Images, Videos and Visuals
From the beginning, you should be considering what kinds of images, infographics, videos, animations, and any other rich media could be added to your content to enhance its messaging and further ensure it resonates with users. Here are seven evidence-based reasons why content needs compelling visuals to truly deliver the results needed to be successful.
“Oh, I see” . . . Video Can Add Weight and Interest to B2B Marketing Efforts
Video content is meaningful to both consumers and B2B customers.
6 Reasons You Need Video Marketing for Your Business
With 97 percent of marketers saying that video content has improved prospects’ understanding of their products or services and 76% indicating that it has helped increase sales, you can’t afford to ignore this content marketing format. Here are 6 reasons why you need to add videos to your marketing toolkit.
15 Types of Video Content for Every Stage of Your Marketing Funnel
Content marketing should attract, engage and convert website visitors. That’s where video marketing comes in. There are opportunities to offer video content throughout the buyer’s journey and move them to a purchase decision faster. Here are the top 15 types of video content that will help carry your customers down the marketing funnel.
Which Types of Video Work Best for B2B Marketing Objectives?
While it varies case-by-case, today’s B2B marketing departments generally focus on three objectives: brand awareness, thought leadership, and lead generation. Let’s take a look at which specific types of video content have proven most effective for these three critical directives.