We’re visual creatures. We naturally understand and connect faster while watching videos rather than reading posts. In this article, we’ll go over video marketing tips and some tools to get started.
With 97 percent of marketers saying that video content has improved prospects’ understanding of their products or services and 76% indicating that it has helped increase sales, you can’t afford to ignore this content marketing format. Here are 6 reasons why you need to add videos to your marketing toolkit.
Content marketing should attract, engage and convert website visitors. That’s where video marketing comes in. There are opportunities to offer video content throughout the buyer’s journey and move them to a purchase decision faster. Here are the top 15 types of video content that will help carry your customers down the marketing funnel.
While it varies case-by-case, today’s B2B marketing departments generally focus on three objectives: brand awareness, thought leadership, and lead generation. Let’s take a look at which specific types of video content have proven most effective for these three critical directives.
All of your marketing efforts, including live video, should lead back to your website and business. If you build your business on someone else’s foundation, you’ll always be at the mercy of their rules. But you can use social media platforms to gain additional traction. Discover seven live video tactics that will create a warm and engaged audience for your next product launch.
Video marketing can offer growth for your business. Using even a short video, you can educate potential end-users, customers and/or buyers about how your company and your product works to solve their problems and needs. Videos can be posted online and then shared on your website or through email helping you market 24/7.
Video content is a necessary component of any successful marketing strategy. Your audience engages with and wants to see more videos from you. Accenture Interactive surveyed more than 1,000 consumers to learn more about how they interact with video content and how marketers can create videos that will get clicked, watched, and shared.