Lessons from Wonder Woman About Creating Better Blog Content

Create better blog content so that your business can maximize content marketing and SEO, increase targeted prospects and improve lead generation.

Meghan Monaghan, Marketing Consultant, Accolades Technology

Marketing Mistakes Could Be Fatal to Manufacturing Companies

Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
Best Practices in Plants with In-Plant Stories

From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
The Not-So-Simple Act of Storytelling

The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.