Mexican Media Brands
Lessons from Wonder Woman About Creating Better Blog Content
Create better blog content so that your business can maximize content marketing and SEO, increase targeted prospects and improve lead generation.
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Starting with blogging goals is essential. And, analyzing your content marketing metrics shows your successes while also identifying areas for improvement. However, these two tasks may not always shed light on getting more clicks and higher readership on your blog. Here are a few tips to help you improve the effectiveness of your blog content and do better in search as well as attract more targeted prospects. Read more
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Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
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Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.