Lessons from Wonder Woman About Creating Better Blog Content

Create better blog content so that your business can maximize content marketing and SEO, increase targeted prospects and improve lead generation.

Meghan Monaghan, Marketing Consultant, Accolades Technology

Securing Career at Gardner Business Media—A Dream Come True

Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
Guide to Generate Leads with Your Content Marketing

With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.
Marketing Mistakes Could Be Fatal to Manufacturing Companies

Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.