Mexican Media Brands
How to Create Engaging Video Content for Your Brand
By: Elton Mayfield, Owner and Co-Founder, ER Marketing
By implementing these tips into your videos, your company can learn how to make a good video to gain engagement and interest from your audience and to save money and improve results.
#videomarketing
How to Create the Perfect Headline for Clicks and Shares
By: Susanna Gerbauer
Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage.
#copywriting
Effective Guide to Keyword Research
By: Michael Brenner, CEO and Founder, Marketing Insider Group
Explore how to execute keyword research strategy that boosts your content performance and maximizes your marketing. Here’s a keyword research process including tips and templates you can use to get started.
#copywriting
Content Writing Tips Every Writer Needs to Know
By: Michael Brenner, CEO and Founder, Marketing Insider Group
These content writing tips can help you gain higher visibility and rankings on Google results pages, better engagement with readers, and an optimized writing process to make your workload easier.
#copywriting
How to Use LinkedIn If You Are Selling in the Manufacturing Industry
By: Madeline Miller, Business Writer
This article discusses efficient strategies you may wish to incorporate to maximize brand presence and conversation on LinkedIn.
The Single Most Effective Marketing Tactic That Modern Marketers Ignore
By: Tim Parkin, President, Parkin Consulting
Marketing is about people and that will never change, which is why word of mouth marketing is the single most powerful tactic in all of marketing.
#brandbuilding
Meet the Gardner Business Media Advertising Team
By: Bill Caldwell, Advertising and Production Director, Gardner Business Media
Bill Caldwell, Advertising and Production Director, Gardner Business Media, Inc. introduces the team members of the Advertising Department and discusses its three primary functions.
Email Marketing Best Practices That Too Many People Ignore
By: Neil Patel, Co-founder, NP Digital
Email marketing is a powerful tool, but it’s not a magic bullet. You still need to put in the hard work to see results. Implement these email marketing best practices and watch your business grow to the next level.
The Importance of Humanness in B2B Content Experiences
By: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions, Inc.
When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep.
Ways to Raise Brand Awareness Through Powerful Data Insights
By: Teresa Boykin, Randall Reilly
Learn how, where and when to advertise your brand with location targeting and social media marketing to grow your audience and stay top-of-mind with current customers.
#brandbuilding
How to Start a B2B Marketing Podcast
By: Ginni Saraswati, Owner and Founder of Ginni Media podcast, Host for The Ginni Show
Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
#videomarketing
Brand Advertising. It’s not just about “how”
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications
Brand marketing strategy depends on a long-term commitment to both the hows and whys that make it work.
#brandbuilding