Mexican Media Brands
Key Initiatives for an Effective Content Strategy
Spending the time and resources to set goals and decide what you want to publish can help you better meet your customers’ needs and reach your business goals or KPIs.
Share
A content strategy typically spans the entire content marketing funnel, from awareness to decision, and possibly through customer success. You may have somebody on your marketing team or within your organization who specifically focuses on the strategy part of content marketing. Or, you may focus on both strategy and execution. Whether you work in B2B or B2C marketing, creating a content strategy is crucial to your success. It’s important you prioritize these six key initiatives along the way. Read more
RELATED CONTENT
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Rewriting Landing Pages with a Pro Copywriter
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.