Key Initiatives for an Effective Content Strategy
Spending the time and resources to set goals and decide what you want to publish can help you better meet your customers’ needs and reach your business goals or KPIs.

A content strategy typically spans the entire content marketing funnel, from awareness to decision, and possibly through customer success. You may have somebody on your marketing team or within your organization who specifically focuses on the strategy part of content marketing. Or, you may focus on both strategy and execution. Whether you work in B2B or B2C marketing, creating a content strategy is crucial to your success. It’s important you prioritize these six key initiatives along the way. Read more
RELATED CONTENT
-
Rewriting Landing Pages with a Pro Copywriter
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.
-
Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.