Mexican Media Brands
Ways to Avoid Social Marketing Missteps
By: Kassidy Krown, Digital Advertising Manager, Agile Education Marketing
In the digital age of texts, tweets, likes and posts, what steps should companies take to successfully integrate social media into their business marketing strategies?
Digital Marketing Trends You Need to Know for 2023
By: Michael Brenner, CEO and Founder, Marketing Insider Group
What are the most important digital marketing trends we’ll likely see in 2023? This article will discuss in more detail specific trends to look out for.
Gardner’s Industry Buying Influence Study 2022: Behavioral Considerations for Marketers
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications
Planning with an eye toward current buyer behavior is key to keeping current and enhancing opportunities for success.
#brandbuilding
Content Marketing Strategy for B2B
By: Tyler Hayzlett, Chief Marketing Officer, The C-Suite Network
How do you develop your content strategy like a media company? Develop a media mindset.
7 Steps to Better B2B Marketing Planning
By: Forrester
This Forrester e-book is filled with analyst advice and a proven approach to 2023 marketing planning so you can focus on flawless execution.
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
By: Tanhaz Kamaly, Partnership Executive, Dialpad
Both branding and brand identity work to enhance your business, but how? So if your branding is the basis of your brand, what is your brand identity? Those questions and more are answered in this article.
#brandbuilding
Life On Deadline
By: Kate Hand
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
The Ultimate Blogging Guide to Content That Works
By: Tim Stoddart, CEO, Copyblogger
This guide will show you how to avoid common blogging mistakes and craft a strategy that leads to sustainable growth.
#brandbuilding
Put These Call-To-Action Tips on Your Favorites List
By: Jodi Harris, Director of Content Strategy, Content Marketing Institute
Review these tactical tips and examples for creating a call to action (CTA) to make your copy more compelling, layouts more appealing, and campaigns more successful.
#copywriting
Are You Asking the Right Questions in B2B Marketing?
By: Marcia Trask, Director of Campaign & Content Strategy at Integrate
To help marketers build better, buyer-focused campaigns, here is a list of the five fundamental campaign planning questions that B2B marketers need to answer.
#brandbuilding
How to Use Your ERP to Supercharge Your Marketing
By: Paul Van Metre, Co-Founder, ProShop ERP
Don’t spend thousands on marketing that doesn’t land with your potential customers.
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
By: Olesia Filipenko, Web Content Writer, WritingBreeze
Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques.
#copywriting