SEO for Digital Content Marketing: How to Optimize for Search
SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.
SEO will be more nuanced than ever so you’ll need to track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your organic results. New content that addresses searchers’ questions is your best SEO-strategy defense. Organic traffic may take some hits, but it’s still a digital marketing powerhouse. Try these eight tips to keep your SEO thriving. Read more
RELATED CONTENT
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
Rewriting Landing Pages with a Pro Copywriter
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.