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SEO for Digital Content Marketing: How to Optimize for Search
SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.
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SEO will be more nuanced than ever so you’ll need to track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your organic results. New content that addresses searchers’ questions is your best SEO-strategy defense. Organic traffic may take some hits, but it’s still a digital marketing powerhouse. Try these eight tips to keep your SEO thriving. Read more
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Rewriting Landing Pages with a Pro Copywriter
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Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.