Mexican Media Brands
9 Tips for Using Numbers More Effectively in Your Copy
Bob Bly is a direct response copywriter recognized for writing copy that sets new sales records and improves marketing ROI. He has 4 decades of experience in direct response and business-to-business marketing and is the author of more than 100 books including The Copywriter’s Handbook.
#copywriting
Share
Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He has written copy for dozens of clients including IBM, Forbes, AT&T, Harvard Business Review, and AARP and is the author of more than 100 books including The Copywriter’s Handbook. He is recognized for writing copy that sets new sales records and improves marketing ROI. Here he offers 9 cool copywriting tips for using numbers more effectively in your copy. Read more
RELATED CONTENT
-
Online Writing: 25 To-Dos and Not To-Dos
SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. Not just blog or article writers, but also PR, ad, social media, and product writers. The following list is a hybrid of thoughts that are what is most important from both a creative and SEO perspective to improve the quality of your online writing for today’s world. The tips include thoughts on craft, on-page SEO, physical and mental training/practices, and managing time, among others.
-
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques.
-
Learning to Weave Together Industry Stories
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.