9 Tips for Using Numbers More Effectively in Your Copy
Bob Bly is a direct response copywriter recognized for writing copy that sets new sales records and improves marketing ROI. He has 4 decades of experience in direct response and business-to-business marketing and is the author of more than 100 books including The Copywriter’s Handbook.
#copywriting
Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He has written copy for dozens of clients including IBM, Forbes, AT&T, Harvard Business Review, and AARP and is the author of more than 100 books including The Copywriter’s Handbook. He is recognized for writing copy that sets new sales records and improves marketing ROI. Here he offers 9 cool copywriting tips for using numbers more effectively in your copy. Read more
RELATED CONTENT
-
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques.
-
Psychological Tactics to Write Attention-Grabbing Headlines
A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.
-
Learning to Weave Together Industry Stories
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.