Mexican Media Brands
Leverage Exhibitors to Market Your Event: How to Help Them, Help You
Exhibitors can be a powerful asset when it comes to marketing your event or trade show. By leveraging their content, you can reach a wider audience and create more awareness for your event.
Share
By leveraging exhibitors’ content, utilizing their networks, and promoting through digital platforms you can make the most of what they have to offer. Taking the time to measure the impact of these efforts will ensure that you are getting the maximum return on investment from your exhibitors in terms of marketing your event for you. With this knowledge in hand, there is no reason why you cannot make use of all that exhibitors have to offer when it comes to helping them market your event for you. Read more
RELATED CONTENT
-
Marketing: New World, New Rules — Digital and In-Person
You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.
-
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
-
We Played Bingo at IMTS — with Marketing Clichés
Keith Booton, President at Ivor Andrew, just wrapped up his 10th IMTS. He has some tips on how to un-cliché your messaging.