Published

Leverage Exhibitors to Market Your Event: How to Help Them, Help You

Exhibitors can be a powerful asset when it comes to marketing your event or trade show. By leveraging their content, you can reach a wider audience and create more awareness for your event.

Share

Stock Photo

By leveraging exhibitors’ content, utilizing their networks, and promoting through digital platforms you can make the most of what they have to offer. Taking the time to measure the impact of these efforts will ensure that you are getting the maximum return on investment from your exhibitors in terms of marketing your event for you. With this knowledge in hand, there is no reason why you cannot make use of all that exhibitors have to offer when it comes to helping them market your event for you. Read more

RELATED CONTENT

  • Tough Year for Events but Dark Clouds Have Silver Linings

    As we continue to navigate what our new normal looks like as people and as a company, it’s safe to say that all of us have learned things we didn’t know before, and have been surprised in our ability to adapt. While we don’t know what the future will hold, we do know that we can look for the silver linings and find ways to evolve, adapt and embrace whatever lies in front of us.

  • Get Emotionally Smart and Meet Demands of Modern Marketing

    Modern marketing involves far less whiskey guzzling and far more data and introspection. So let’s explore the emotions behind the journey and focus on steps to gain emotional intelligence and meet the demands of modern marketing.

  • Get the Most from Pre-During-Post Trade Show Exhibiting

    Trade show exhibit managers may increase their role in their company by implementing industry proven changes and managing their entire trade show program.

Gardner Business Media - Strategic Business Solutions