Leverage Exhibitors to Market Your Event: How to Help Them, Help You
Exhibitors can be a powerful asset when it comes to marketing your event or trade show. By leveraging their content, you can reach a wider audience and create more awareness for your event.
By leveraging exhibitors’ content, utilizing their networks, and promoting through digital platforms you can make the most of what they have to offer. Taking the time to measure the impact of these efforts will ensure that you are getting the maximum return on investment from your exhibitors in terms of marketing your event for you. With this knowledge in hand, there is no reason why you cannot make use of all that exhibitors have to offer when it comes to helping them market your event for you. Read more
RELATED CONTENT
-
Marketing: New World, New Rules — Experience is Everything
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
-
Trade Show Essentials: The All-Inclusive Checklist for Exhibitors
This trade show checklist covers everything from pre-show planning, booth design and layout, promotional materials, and giveaways to staffing. With the Map Your Show (MYS) step-by-step guide, you can make sure nothing is overlooked so that you can focus on what matters most: connecting with customers and generating leads.
-
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.