Mexican Media Brands
Why You Need Brand and Messaging Architecture
Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.
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Once a solid brand positioning+messaging architecture is developed, it functions not only as a strategic platform to focus and direct marketing assets, but also as a key creative guide, translating messaging strategy into tangible and relevant stories. Overarching Story Platforms work to articulate those individual stories. Read more
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