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Use 10-Point Checklist to Make Your Message Clear

The better you know the people in your audience, the easier it is to write well for them. Literally speak your audience’s language. Make your message clear, concise, consistent, and compelling.  
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A great message reflects a deep understanding of the people in your audience. The better you know the people in your audience, the easier it is to write well for them. You can literally speak your audience’s language and make your message clear, concise, consistent, and compelling. With a Message Map, you see what to say so you say what you mean — in a way that your audience understands every time. To become even clearer in communications, use this 10-point checklist. Read more

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