Artificial Intelligence: How It Can Help Your Next Trade Show
What exactly is AI and how can you use it for your next trade show? There are plenty more options than just Chat-GPT.

AI has theoretically been around since before there were words to fully describe the process. As for today in the event industry, AI is not only growing itself, but the technology is also here to help your trade show grow. The best part is that you don’t have to be tech-savvy to use them. You just need the right Trade Show Management Platform that utilizes the technology. Read more
RELATED CONTENT
-
Ways to Attract Trade Show Attendees to Your Booth
Use a careful approach to determine what attracts your target audience to your trade show booth. Stay yourself, stay on brand and stay on message. It’s easier than you think if you’ve done some self-reflection and understand your brand, products or services.
-
Event Website is Your First Impression: Make it a Good One
Your event website gives a first impression for both exhibitors and attendees; it is important to create a user-friendly experience while still effectively accomplishing your goals. Here are some ways to ensure your first impression is a good one.
-
The First Rule of Improvisation
A theater play and an industrial manufacturing expo seem to be two very distant spheres but are more similar than one might imagine. Maddalena used to do improvisational theater in the years before Gardner Business Media and now she finds out that there are a lot of things in common between her job and her favorite hobby. For example, the main rule of both: “Always say yes.”