Artificial Intelligence: How It Can Help Your Next Trade Show
What exactly is AI and how can you use it for your next trade show? There are plenty more options than just Chat-GPT.

AI has theoretically been around since before there were words to fully describe the process. As for today in the event industry, AI is not only growing itself, but the technology is also here to help your trade show grow. The best part is that you don’t have to be tech-savvy to use them. You just need the right Trade Show Management Platform that utilizes the technology. Read more
RELATED CONTENT
-
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
-
Ways to Attract Trade Show Attendees to Your Booth
Use a careful approach to determine what attracts your target audience to your trade show booth. Stay yourself, stay on brand and stay on message. It’s easier than you think if you’ve done some self-reflection and understand your brand, products or services.
-
Marketing: New World, New Rules — Experience is Everything
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.