Mexican Media Brands
Consumers’ Preference for Print Media Shows Post-Pandemic Gains
The 2023 Two Sides Trend Tracker Survey asked consumers how they prefer to receive and read various types of media – on paper, mobile/tablet, e-reader, laptop/desktop or no preference. Results showed an increase from 2021 in the preference for paper over digital communication.
Share
Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has rebounded over the past two years. Across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021. Read more
RELATED CONTENT
-
Trade Publications Deliver Double ROI Punch: Advertising and Technical Know-How
When Dianna Huff first wrote about Gardner’s survey data, she took the tilt toward print with a grain of salt because Gardner is in the business of producing print. Since writing that post, she’s visited a number of small manufacturers where she sees that trade publications are seemingly thriving. To see if her assumptions were correct, she spoke with Rick Kline, Sr. CEO of Gardner Business Media.
-
How Much Should You Spend on Marketing During a Recession?
It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”
-
Your Media Representative – Feel the Love
Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.