Mexican Media Brands
Consumers’ Preference for Print Media Shows Post-Pandemic Gains
The 2023 Two Sides Trend Tracker Survey asked consumers how they prefer to receive and read various types of media – on paper, mobile/tablet, e-reader, laptop/desktop or no preference. Results showed an increase from 2021 in the preference for paper over digital communication.
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Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has rebounded over the past two years. Across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021. Read more
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26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
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