Published

Write Web Content That Captures Attention

The purpose of the tips in this article is to help you write and organize your website content so that it fulfills best-practices for on-page search engine optimization, pleasing not only search engines but also users.

Share

Writing for digital experiences today begins with an understanding of how search engines and humans interpret your brand's website. Positioning a page to rank in Google and simultaneously support your website's fundamental user and business goals is a complex process that often requires various strategies. These tips discuss what it takes to effectively write on digital channels to help your brand rank and grow. Dive in. Read more

RELATED CONTENT

  • 5 Tips for Making Print Advertising More Measurable

    Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.

  • Your Media Representative – Feel the Love

    Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.

  • Why Manufacturers Should Pay Attention to Web Accessibility

    Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.

Gardner Business Media - Strategic Business Solutions