Mexican Media Brands
Write Web Content That Captures Attention
The purpose of the tips in this article is to help you write and organize your website content so that it fulfills best-practices for on-page search engine optimization, pleasing not only search engines but also users.
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Writing for digital experiences today begins with an understanding of how search engines and humans interpret your brand's website. Positioning a page to rank in Google and simultaneously support your website's fundamental user and business goals is a complex process that often requires various strategies. These tips discuss what it takes to effectively write on digital channels to help your brand rank and grow. Dive in. Read more
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Why Manufacturers Should Pay Attention to Web Accessibility
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High Quality Website Images Build Trust and Authority in Your Company and Brand
Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?