Published

Effective Guide to Keyword Research

Explore how to execute keyword research strategy that boosts your content performance and maximizes your marketing. Here’s a keyword research process including tips and templates you can use to get started.
#copywriting

Share

Stock Photo
Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and the search rankings you’ll earn. Keyword research — when executed the right way — is a multi-step process that requires time, research, and a strategy behind it. The ROI you’ll earn from doing it is well worth it. This keyword research process includes tips and templates you can use to get started. Read more

RELATED CONTENT

  • The Art of Letting Live and Letting Go

    A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.

  • Why You Should Doubt Headline Best Practices Advice (Except This)

    The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.

  • Psychological Tactics to Write Attention-Grabbing Headlines

    A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.

Gardner Business Media - Strategic Business Solutions