Published

How to Create the Perfect Headline for Clicks and Shares

Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage.
#copywriting

Share

Stock Photo

One headline can make or break your marketing success. Often it is not the content itself that decides whether your piece of content is going to give you the success you are looking for. Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage. Read more

RELATED CONTENT

  • Online Writing: 25 To-Dos and Not To-Dos

    SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. Not just blog or article writers, but also PR, ad, social media, and product writers. The following list is a hybrid of thoughts that are what is most important from both a creative and SEO perspective to improve the quality of your online writing for today’s world. The tips include thoughts on craft, on-page SEO, physical and mental training/practices, and managing time, among others.

  • Learning to Weave Together Industry Stories

    Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.

  • Insightful Writing Involves Meaningful Relationships

    Lori Beckman, Senior Editor, Production Machining, says writing is more enjoyable when surrounded by good people who share a common goal and feels fortunate to have created strong connections and friendships while doing her job.

Gardner Business Media - Strategic Business Solutions