How to Create the Perfect Headline for Clicks and Shares
Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage.
#copywriting

One headline can make or break your marketing success. Often it is not the content itself that decides whether your piece of content is going to give you the success you are looking for. Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage. Read more
RELATED CONTENT
-
Getting Comfortable Outside of my Comfort Zone
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.