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Today’s B2B Buyers Are Calling the Tune
B2B marketing is a dance between the marketer and the customer. The marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer.
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Today’s B2B buyers are calling the tune and that tune is different from yesterday. The tempo is different and the dance steps are faster. And technology will not play the same tune this year. The tempo has changed. The music is different. And the dance steps are faster. So what can B2B marketers do? Despite all the change, marketing fundamentals remain the cornerstone of practice. Read more
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