Mexican Media Brands
How Branding Can Impact Customer Experience and Vice Versa
By: Kylie Wasserman, Creative Director, LoSasso Integrated Marketing
How you approach the sales process and the people who are a part of your team are just as important and influential as what you sell. That is where evaluating and prioritizing customer experience throughout your customer journey can yield major wins.
#brandbuilding
When Talking About Manufacturing, It’s Time to Connect with Emotions
By: Maria Natalia Ortega, Editor in Chief, Plastics Technology Mexico
The last two years have been a roller coaster of emotions for almost everybody on this planet. In current times, feelings and moods are an essential part of the message to connect with audiences. Natalia Ortega, Editor in Chief for Plastics Technology Mexico, writes about why this is a valuable lesson from the pandemic when producing engaging content, even for industry.
#customerfocus
Which Social Media Platform Is Right for Your Brand?
By: Jackie Roberto, Founder and Partner, Madison Design
Successful brands on social media have invested time and talent into their platforms—and it’s worth considering if your brand is ready to do the same. Determine which social media platforms are right for your brand. Strategize before overcommitting.
#brandbuilding
Gardner Business Index January 2022 Closing Reading 58.4
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
Gardner Business Index starts new year with a near 1-point gain to close at 58.4.
#economics
Branding: Making a Name for Yourself
By: Mitchell Goozé, Principal, Customer Manufacturing Group
Branding continues to be the rage. Companies spend funds trying to brand or rebrand. So what is branding, and how does it apply to your business? How can you use it to make your company more successful, or avoid unnecessary expense? This paper looks at these issues.
#brandbuilding
The Art of Letting Live and Letting Go
By: Grace Nehls, Managing Editor, CompositesWorld and MoldMaking Technology
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
#copywriting
Tips for Writing an Effective B2B Lead Generation Email
By: Giana Reno, Director of Content for Marketing Insider Group, Content Creation Manager and lead blog writer for Nasbie.com
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.
#leadgeneration
Technology Trends Every B2B Marketer Should Be Aware Of
By: Hazel Raoult, Freelance Marketing Writer
This article covers five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.
#videomarketing #brandbuilding
Key Takeaways from CMI’s 2022 B2B Content Marketing Research
By: Jess Shanahan
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.
#customerfocus
Brand vs. Product Advertising. What’s the Fuss?
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications,
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
#brandbuilding
Learning to Weave Together Industry Stories
By: Hannah Mason, Association Editor, CompositesWorld
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.
#copywriting
SEO is a Marathon — Keep Working on Your Site
By: Kristen Day, CEO/Founder, A Visual Business
Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
#brandbuilding