Mexican Media Brands
Gardner Business Index January 2022 Closing Reading 58.4
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
Gardner Business Index starts new year with a near 1-point gain to close at 58.4.
#economics
Branding: Making a Name for Yourself
By: Mitchell Goozé, Principal, Customer Manufacturing Group
Branding continues to be the rage. Companies spend funds trying to brand or rebrand. So what is branding, and how does it apply to your business? How can you use it to make your company more successful, or avoid unnecessary expense? This paper looks at these issues.
#brandbuilding
The Art of Letting Live and Letting Go
By: Grace Nehls, Managing Editor, CompositesWorld and MoldMaking Technology
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
#copywriting
Tips for Writing an Effective B2B Lead Generation Email
By: Giana Reno, Director of Content for Marketing Insider Group, Content Creation Manager and lead blog writer for Nasbie.com
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.
#leadgeneration
Technology Trends Every B2B Marketer Should Be Aware Of
By: Hazel Raoult, Freelance Marketing Writer
This article covers five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.
#videomarketing #brandbuilding
Key Takeaways from CMI’s 2022 B2B Content Marketing Research
By: Jess Shanahan
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.
#customerfocus
Brand vs. Product Advertising. What’s the Fuss?
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications,
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
#brandbuilding
Learning to Weave Together Industry Stories
By: Hannah Mason, Association Editor, CompositesWorld
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.
#copywriting
SEO is a Marathon — Keep Working on Your Site
By: Kristen Day, CEO/Founder, A Visual Business
Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
#brandbuilding
Are Emotions the New B2B Marketing Tool?
By: Yogesh Shah, CEO, iResearch Services
What is the best way to connect on a human level? Appealing on an emotional level is the most effective way to engage with your audience. Take a moment to reflect and see if you have been marketing to your audience in the right way.
#customerfocus
How to Use Story to Boost Your YouTube Views
By: Michael Stelzner, Founder, Social Media Examiner and Social Media Marketing Society, and Tim Schmoyer, YouTube Strategist and Founder of Video Creators
In this article, you’ll discover a seven-step story framework for creating effective YouTube content that inspires action.
#brandbuilding
Surprising Things People Want from Branded Content
By: Joe Lazauskas, V.P. Marketing, Contently
What do Americans want from branded content? Most stated preferences that might surprise some marketers — and make them realize they’re missing a big opportunity. The author provides a highlight of three of the most surprising findings.