Mexican Media Brands
Tips for Better LinkedIn Leads
By: Giana Reno, Director of Content for Marketing Insider Group
LinkedIn offers a number of marketing tools that you can use to drive more people to your website and generate sales leads for your team.
#leadgeneration
What Are the Most Important Website Metrics to Track?
By: Elton Mayfield, Owner and Co-Founder, ER Marketing
Not all metrics carry the same weight in terms of importance or even warrant paying attention to. Traffic might be a better determination of how well your digital marketing campaigns are going. If not all website metrics are important, which ones are vital to pay attention to? Here are a few to really keep an eye on.
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
By: Louie Andre, B2B & SaaS Market Analyst and Senior Writer for FinancesOnline
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
#brandbuilding
This Is How AI Content Marketing Will Shake Up 2022
By: Thomas “Ai Nerd” Helfrich, Entrepreneur Leadership Network Contributor, Expert in Intelligent Automation and AI Systems, CEO and Founder, Instarel.ai
Content marketing is at the heart of customer engagement, and, while these next-gen writing tools can’t do the job on their own (there is still a salient role for a capable content writer), they are a savvy method of giving your outreach efforts the Midas touch.
#copywriting
How Branding Can Impact Customer Experience and Vice Versa
By: Kylie Wasserman, Creative Director, LoSasso Integrated Marketing
How you approach the sales process and the people who are a part of your team are just as important and influential as what you sell. That is where evaluating and prioritizing customer experience throughout your customer journey can yield major wins.
#brandbuilding
When Talking About Manufacturing, It’s Time to Connect with Emotions
By: Maria Natalia Ortega, Editor in Chief, Plastics Technology Mexico
The last two years have been a roller coaster of emotions for almost everybody on this planet. In current times, feelings and moods are an essential part of the message to connect with audiences. Natalia Ortega, Editor in Chief for Plastics Technology Mexico, writes about why this is a valuable lesson from the pandemic when producing engaging content, even for industry.
#customerfocus
Which Social Media Platform Is Right for Your Brand?
By: Jackie Roberto, Founder and Partner, Madison Design
Successful brands on social media have invested time and talent into their platforms—and it’s worth considering if your brand is ready to do the same. Determine which social media platforms are right for your brand. Strategize before overcommitting.
#brandbuilding
Gardner Business Index January 2022 Closing Reading 58.4
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
Gardner Business Index starts new year with a near 1-point gain to close at 58.4.
#economics
Branding: Making a Name for Yourself
By: Mitchell Goozé, Principal, Customer Manufacturing Group
Branding continues to be the rage. Companies spend funds trying to brand or rebrand. So what is branding, and how does it apply to your business? How can you use it to make your company more successful, or avoid unnecessary expense? This paper looks at these issues.
#brandbuilding
The Art of Letting Live and Letting Go
By: Grace Nehls, Managing Editor, CompositesWorld and MoldMaking Technology
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
#copywriting
Tips for Writing an Effective B2B Lead Generation Email
By: Giana Reno, Director of Content for Marketing Insider Group, Content Creation Manager and lead blog writer for Nasbie.com
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.
#leadgeneration
Technology Trends Every B2B Marketer Should Be Aware Of
By: Hazel Raoult, Freelance Marketing Writer
This article covers five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.
#videomarketing #brandbuilding