Mexican Media Brands
Gardner Business Index (GBI) Indicates Slowing, Still Strong Growth
The Gardner Business Index (GBI) closed November at a recent historical nadir of 53.4. This latest figure lowers the year-to-date average to 57.3, which is still better than the record high annual average reading of 55.3 set last year.
#economics
The One Thing Manufacturing Content Marketers Must Do Now
Champion content always focuses on audience needs – not the company providing the products and services. Too many manufacturing organizations are still talking about themselves in the content they create. Stop creating content without first understanding and prioritizing the audience’s information needs. Here’s how.
The Future of Customer Experience Is AI: Are You Ready?
Despite the dire predictions and well-publicized missteps, AI — when implemented correctly — can be a great boon to customer experiences and digital transformations. Here’s a look at several emerging applications that might help, along with recommendations for success.
5 Reasons to Prepare Now for the Year 2020 with Buyer Insights
The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?
#customerfocus
Virtual Reality Offers New Opportunities to Engage Customers
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
#brandbuilding
Social Media Isn't Social
By: Al Maag, CEO, Maagcommplus
Social-media connections can't replace true feelings, sharing stories and the fun of being with people. The key to career and life success lies in face-to-face interactions with others. When it comes to business, companies should set guidelines for social-media use and etiquette. Employees uphold the values and image of a company, and corporations should give employees the tools to do it. Here are three tips on social media use.
6 Steps for a Strong Social Media Strategy
A dedicated social media strategy may seem nonessential to many marketers. But some of the largest and most well-known brands have demonstrated success by using social media to listen, share and engage with their audiences. If you’re looking to build an effective social media strategy, the following steps can help your brand find success.
5 Social Media Tips to Help You Drive Sales
Social media allows you to build a loyal following and share your message in a unique way, resulting in generating sales and ultimately building a successful business. It’s quickly becoming one of the most effective forms of online marketing. Here are five tips to helps you use social media to drive more sales for your business.
8 Tips to Master Social Media for Your Business
The ways brands approach social media has to change. How can a business leverage the power of social media? What tactics should you put in place as cornerstones of your digital marketing strategy? What are the trends worth your long-term investments?
Building Prosperity through Manufacturing, Mentoring and the Awesome Responsibility of Parenting
By: Terry M. Iverson, President/CEO, Iverson & Company
The 300-page, 14-chapter book chronicles a unifying theme which points to all those who “Dream Differently” — the title of a book authored by Vince Bertram, one of the more than 40 professionals Iverson interviewed.
#bookreview
10 Ways to Generate More Engagement with Your Social Media Posts
Audiences today are so desensitized by the deluge of content that brands need to find new ways to proactively reach out, rather than passively waiting for them to engage. The key is engagement – two-way, meaningful, high-value conversations. Essential, the 'social' part of 'social media'. Here are 10 tips to spark new ideas, and help break you out of your slump.
Would You Be My Friend?
When you create a trusting relationship with your customers, good things happen.