People’s attention spans are short. If you can’t hook your audience in 7 seconds, people may not get your message. Visual content is quicker to absorb than text. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images: photos, cartoons, graphs, illustrations, infographics and videos. Winners will listen before they yell, show before they tell and teach before they sell. Read more

Comments are reviewed by moderators before they appear to ensure they meet Gardner Business Media’s submission guidelines.