Mexican Media Brands
Influencer Marketing More Meaningful in B2B
By: David Fabbri, Chief Strategy Officer, LoSasso
Because of the B2C focus, some companies mistakenly think that influencer marketing is not a good fit for B2B. They assume that the benefits of having an influencer use, talk about or recommend their content or products won’t work well for B2B because audience sizes tend to be much smaller. The good news is that influencer marketing not only works for B2B, it can actually be much more meaningful and cost-effective than in the consumer space. Here are five important reasons why.
#customerfocus
GBI Rebounds Slightly in August
By: Michael Guckes, Chief Economist/Director of Analytics, Gardner Intelligence
The Gardner Business Index (GBI) experienced a modest rebound in August, registering 49.0. Gardner Intelligence’s review of the underlying data for the month observed that the Index was supported by supplier deliveries and production, as well as a ‘no change’ reading in new orders.
#economics
4 Business Strategies You May Be Overlooking
By: Tiffany Delmore, Marketing Insider Group
Developing a strategy that can dynamically respond to market conditions is very important to the success of your business. Whether it’s new strategies or old ones you end up adopting, make sure not to leave any overlooked.
Smarter Machines, Smarter Marketing: The Promise of AI
By: George Stenitzer, Founder, Crystal Clear Communications
How will AI (artificial intelligence) change marketing? At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming.
Event Website is Your First Impression: Make it a Good One
By: Mandy Hull, Director of Marketing, Map Your Show
Your event website gives a first impression for both exhibitors and attendees; it is important to create a user-friendly experience while still effectively accomplishing your goals. Here are some ways to ensure your first impression is a good one.
GBI Provides Contractionary Reading in July
By: Michael Guckes, Chief Economist/Director of Analytics, Gardner Intelligence
Gardner Intelligence’s review of the underlying data for the month observed that the Index – calculated as an average of its components – was supported by supplier deliveries and employment, which are often the slowest-responding components of the Index during a change in business activity.
#economics
Gardner Business Index Snapshot – Plastics Technology
By: Michael Guckes, Chief Economist/Director of Analytics, Gardner Intelligence
According to Gardner Business Media’s survey data, smaller firms have reported slower growth in production activity during 2019 relative to larger firms with more than 100 employees.
#economics
Media Solutions to Provide Direct Reach to Markets Served
By: Maalik Bomar, Account Manager, Sales
As Account Manager in Sales serving the industrial audience with the latest informational content regarding the ever changing trends, Maalik Bomar plans to continue forward providing the best customer service to those client professionals seeking a direct reach to their markets served.
24 Useful Tools and Apps for Marketers
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week.
Mistakes to Avoid When Crafting a Marketing Plan
Building a solid marketing plan takes time and hard work, but it's necessary. But even with a plan, there are a number of things that can be overlooked as a team puts together a project. To help isolate some of the missteps to watch out for, members of Forbes Agency Council talk about some issues that can arise and discuss how to best deal with those situations.
Tips to Increase Your Email Open Rates – Based on Data
Improving email open rates is an on-going exercise. Use benchmark data and best practices to leverage what’s working so more eyes see your message. New data is available from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. Let’s explore the data.
B2B Marketing Do’s and Don’ts for Attracting Leads
When creating a B2B marketing strategy, it’s easy to get stuck in the weeds and focus on the everyday minutia. However, by following the best practices laid out here and by making sure leads are handled properly when they come in, you’ll be able to attract and convert high-quality leads.
#leadgeneration