Mexican Media Brands
The New Rules of Marketing Technology and Operations
If you can effectively cover the grid of these underlying 5 forces (centralize, automate, decentralize and humanize everything, and embrace continuous change), you can bring tremendous leverage to the marketing technology and operations of your organization.
#customerfocus
Share
Marketing technology and operations have become a pillar capability of the modern marketing organization. Leaders of this function sit between two layers of marketing: high-level marketing strategy and vision above, and on-the-ground marketing and customer experience delivery below. Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy. Here is a framework that captures the essence of this role, explains the forces it must manage, and offers some guidance in how to manage them. Read more
RELATED CONTENT
-
Marketing: New World, New Rules — Think Fast
No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.
-
Increase in Technology Also Increases Communications
The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.
-
12 of the Best ‘Contact Us’ Page Examples You’ll Want to Copy
Your 'Contact Us' page is one of the top four most important pages on your website. It's typically one of the most visited site pages. Here are 12 examples of some of the best 'Contact Us' pages. Think about how you can incorporate some of these ideas into your own contact page design.