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Content Marketing Metrics: 7 Simple Clues That Your Strategy Is Working
While you may understand the overarching goal of content marketing, it isn’t always obvious how to track your content performance and results. Content marketing metrics can be both formal and informal, but the key is that you actually know how to measure content marketing success. Here are seven clues that may help evaluate your strategy and continually improve it.
Road Map to Success: Turn Your Strategy into a Stellar Editorial Content Plan
A documented strategy is essential to achieving content marketing success. Are you looking to build this essential tactical plan for your organization or refine the one you have? Read more for a handy tutorial and some of our best resources to guide your way.
7 Important Email Marketing Tips for the B2B Marketer
It is difficult to make your audience notice your email let alone engage with it in the sea of emails all shouting for attention. So what can you do to make your emails stand out? There are many methods that have their own relative advantages and limitations. However, the following tips may help B2B marketers who want their emails to stand out above the rest.
![How to Craft a Successful Email Marketing Strategy in 2020 [Examples + Template]](https://d2n4wb9orp1vta.cloudfront.net/cms/brand/GW/2021-GW/0518mm1.jpg;maxWidth=385;maxWidth=300;quality=70)
How to Craft a Successful Email Marketing Strategy in 2020 [Examples + Template]
By: Zara Burke
Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. Email marketing is getting harder to do well. Here is a set of guidelines to learn what strategies you should start implementing, absolutely avoid, and keep up in 2018 and in years ahead.
5 Secrets to Great B2B Marketing Dashboards
In the not-too-distant past, B2B marketers kept measure of their impact on market share growth, revenue, leads generated, and how much content they created. Good marketers quickly escape this trap, but it’s hard. The barriers to seeing if messaging and content work with customers and salespeople rob everyone of the ability to be more effective. It’s time to retire this old school approach to marketing.
Top-Rated Email Marketing Software
By: Chanell Alexander, Researcher, TrustRadius
Regardless of what is currently trending, email is still king. However, to have a stellar email marketing campaign, you first have to have the right software. Here is a list of the top seven email marketing tools according to TrustRadius.com.
5 Ways to Improve Your Email Marketing Campaign
The enemy of email marketing is the full inbox. Information overload puts subscribers on the defensive and is a drag on open and click-through rates, often to the point where email campaign ROI goes underwater. Nevertheless, successful email marketing is possible. The 5 suggestions that follow will enable you to subdue the full inbox enemy, and improve results.
The Fisherman Approach to Print Advertising
Hook-less ads are a waste of money. Trade magazines with lots of information-hungry readers represent oceans of possibilities. You just need to know which bait to use. Here are some ideas to stop readers and reel them in.
How to Drive Sales by Advertising in Magazines
Lost in the hype about social media buys and online presence is the fact that magazine advertising still works. The Advertising Research Foundation recently found that magazines produce the highest return on ad spend of any visual medium. What’s the best way to make sure your magazine ad campaign fulfills its potential? Start by applying these concepts.
How to Create an Effective Print Ad
Your business’s print ads need to give readers a reason to be interested in your business; they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it. This procedure can help you create an eye-catching print ad.
Brand Salience, Positioning, and Meaning: Key Concept to Help Brands Stand Out from the Crowd
So how do brands put salience, positioning, and meaning together? The way to meet these expectations is to produce quality, relevant, engaging content. If brands can create regular content that genuinely uplifts the audience and addresses their needs, they can stand out (salience), stake out a position (positioning), and communicate their brand story (meaning). That’s how to stand out from the crowd.
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9 Web Design Trends That Will Change the Way You Interact Online This Year
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Making predictions about web design trends is not an exact science, but neither is design itself. 2017 saw a number of web design trends. As we recalibrate on what is important, it’s fascinating to ponder which trends will carry on, which will fizzle out, and what new design approaches will take the online world by storm. Here are 9 web design trends that the author believes will be popular.