Mexican Media Brands
Tips to Increase Your Email Open Rates – Based on Data
Improving email open rates is an on-going exercise. Use benchmark data and best practices to leverage what’s working so more eyes see your message. New data is available from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. Let’s explore the data.
B2B Marketing Do’s and Don’ts for Attracting Leads
When creating a B2B marketing strategy, it’s easy to get stuck in the weeds and focus on the everyday minutia. However, by following the best practices laid out here and by making sure leads are handled properly when they come in, you’ll be able to attract and convert high-quality leads.
#leadgeneration
Increase in Technology Also Increases Communications
By: Claude Mas, International Group Publisher, Gardner Business Media, Inc.
The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.
Video Marketing: Why Content Trumps Quality Every Time
Adding more video content to your marketing portfolio doesn’t have to be an uphill battle. Here are a few tips on how to produce good video content without the need for full professional studio.
#videomarketing
Everything You Wanted to Know About Industrial Marketing Today but Were Afraid to Ask
A game plan for new realities in industrial marketing. Trends becomes a tide. Younger buyers will soon call the shots. Be ready!
#brandbuilding
Your Guide to Successful Digital B2B Marketing
This whitepaper looks at strategies and tips across paid search, display, and paid social advertising that will help improve your B2B campaigns and achieve successful results.
Align Your Sales and Marketing Teams in 5 Easy Steps
If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. Here are a few pointers to create that genuine bond between sales and marketing teams.
Essential Questions to Guide Your B2B Influencer Marketing Strategy
This content digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value.
Amerimold – The Event for Mold Manufacturing
Amerimold is the Event for Mold Manufacturing that addresses the business development, best practices and networking interests of the plastic injection mold manufacturing industry. Join mold builders, molders and OEMs and network with experts who can offer tangible solutions to your manufacturing needs.
Why Your Ad Campaigns Aren’t Working and How to Fix Them: Effective Ad Design
Advertisers and agencies often don’t actually know how to make good creative for branding and direct response campaigns. They can get caught up in the “pretty” of ad campaigns at the expense of ad effectiveness. Here are tips to help you create more effective ads.
#brandbuilding
5 Tips for Making Print Advertising More Measurable
Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.
How Did Sales of Machine Tools Go in 2018?
On the surface, the findings of Gardner Intelligence’s latest World Machine Tool Survey portray a seemingly ordinary year for the machine tool industry. But scratch the surface, and we find something remarkable happening: Major geographic regions for machine tools are moving in very different directions.