Mexican Media Brands
5 Ways to Improve Your Brand’s Storytelling
Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.
Gardner Business Index (GBI) Showed Improved Production in Manufacturing - Production Overtakes Supplier Deliveries in January
Gardner Business Index (GBI), registering 53.9, showed improved production in manufacturing and raised the Index back into the range of growth readings from earlier in the current business cycle.
#economics
Joining Research with Experience to Explore Markets for Customers
Gardner participated in the creation of an in-depth go-to-market strategy for Hewlett-Packard as it expanded its presence in the world additive manufacturing, basing its findings on qualitative and quantitative research as well as its deep knowledge of manufacturing. To conduct qualitative research, Gardner used its wealth of industry contacts to put together a focus group made up of experienced shop owners and capital equipment distributors to garner their impressions of HP’s proposed product, including both features and cost.
8 Benefits of Using Infographics in Your Content Strategy
Infographics aren’t dead, they’ve just been misunderstood and misused for some time. Bottom line: they’re still a fantastic format when used for the right purpose and can bring fantastic benefits as part of a wider content marketing strategy.
The New Product Launch Think List
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you’ll ensure you’ve thought of everything, from strategy to what could potentially go wrong, before launching.
7 Reasons Why Content Needs Amazing Images, Videos and Visuals
From the beginning, you should be considering what kinds of images, infographics, videos, animations, and any other rich media could be added to your content to enhance its messaging and further ensure it resonates with users. Here are seven evidence-based reasons why content needs compelling visuals to truly deliver the results needed to be successful.
#videomarketing
Quantitative Intuitive Decision Making
Here is a concept, a framework, and a set of tools called Quantitative IntuitionTM. It is formally defined as the ability to make decisions with incomplete information via precision questioning and business acumen driven by pattern recognition. This requires a parallel view of the issues that matter rather than just a logical sequence of thoughts to see the situation as a whole.
Gardner Business Index (GBI): 2018 May Be Fastest-Expanding Year in Recorded History
Although December’s Gardner Business Index above-50 reading was slightly lower than the prior month, it was still a milestone for the Metalworking Index: It marked the first time in recorded history that the index has recorded two years of consecutive expansion. Furthermore, it established 2018 as the fastest expanding calendar year since 2012.
#economics
Why You Should Advertise in Trade Magazines
There are other competing media channels all vying for your ad spend, so why put your money toward a trade magazine when you can advertise online? There are plenty of reasons.
A Quick-Start Guide to Paid Content Promotion
Here is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.
3 Ways B2B Marketing Is Changing in 2019
There are plenty of ways that B2B marketing is expected to change in 2019. Your objective is to figure out how to take these ideas and tools and implement them into your business model. Let's take a look at some data, find out where you can wager your bets, and how to make the most of your marketing strategy for 2019.