Mexican Media Brands
3 Ways B2B Marketing Is Changing in 2019
There are plenty of ways that B2B marketing is expected to change in 2019. Your objective is to figure out how to take these ideas and tools and implement them into your business model. Let's take a look at some data, find out where you can wager your bets, and how to make the most of your marketing strategy for 2019.
Share
Business-to-business (B2B) marketing is constantly evolving. It's time for marketers to sit down and think about what trends to pursue in the coming year. Let's take a look at some data, find out where you can wager your bets, and how to make the most of your marketing strategy for 2019. Read more
RELATED CONTENT
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.