Mexican Media Brands
Brand Loyalty Is a Key to B2B Success
Spoiler Alert: Brand loyalty isn’t much different from Mom at the grocery store . . . and getting closer by the day. Brand loyalty is the backbone of B2B marketing and a key to B2B success. Here are thoughts on the value of B2B brand loyalty and how to build it today.
#brandbuilding
What Is Brand Loyalty and Why Your Brand Needs It
In Part 1 of the series, Building Brand Loyalty, you’ll learn what brand loyalty is and why it matters to your brand and your business. It is always cheaper to retain existing customers than it is to acquire new customers, and brand loyalists aren’t just repeat purchasers. They’re also vocal brand advocates that create word-of-mouth marketing which turns into new business. Building brand loyalty should be a strategic imperative for every business.
#brandbuilding
Why Are You Exhibiting?
A successful exhibit starts with a strategic plan and a clear vision of the desired outcome. To reach your corporate marketing and sales goals, stay focused, set objectives, budget and implement. Then put it all in writing.
5 Steps to Developing a Strong Social Media Strategy
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. No brand should be without a plan that actively places their business on social media. Here are five simple tips to help you formulate your social strategy in order to build a stronger presence.
From Hype to Help: Remaking Integrated Marketing Communications
It’s time to do something about that rickety, old, rough-running integrated marketing communications. And installing a few new parts isn’t going to do it. There comes a time when refining your approach doesn’t work anymore. You have to totally rethink and redefine what you’re doing and how you’re doing it. That time has come for integrated marketing.
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5 SEO Trends to Watch for in 2018
SEO webmasters must always be looking forward in order to stay afloat amid a changing technological environment and Google algorithm updates that dramatically shift organic search results. Here’s some advice to stay ahead of SEO trends that are bound to make a big impact in 2018. Looking back at data from the past year, we'll explore how these trends will continue to shift the SEO industry in 2018.
Content Marketing Toolkit: Tips, Templates, and Checklists
By: Jodi Harris, Director of Editorial Content and Strategy, Content Marketing Institute and Editor-in-Chief, Chief Content Officer Magazine
To keep your content marketing maturity level on track with your competition and on pace with innovation doesn’t mean you can’t take advantage of a few shortcuts. The Content Marketing Institute has updated its toolkit of some of its best tips, checklists, and templates to help you tackle your usual tasks with less effort.
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
What is Marketing … Really?
Ask 100 managers and marketing practitioners to define marketing and you’ll get 150 different answers. The role of marketing is to drive the understanding of what is valuable. This creates a useful, actionable definition for marketing; Aligning the capabilities of your company with the current and future needs of your customers.
#customerfocus
5 Reasons Why Your Business Needs to Market With Video
Video marketing can offer growth for your business. Using even a short video, you can educate potential end-users, customers and/or buyers about how your company and your product works to solve their problems and needs. Videos can be posted online and then shared on your website or through email helping you market 24/7.
#videomarketing
Search Has Changed -- Here’s How Your Content Needs to Evolve
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too.
Setting Your Marketing Budget: A 2-Part Process
There are more than a few yardsticks that can be used in setting your marketing budget. But, the real trick to selling it to the C Suite lies in making that spending accountable.