Research
Metalworking Marketer
Monday, December 3, 2018

The One Thing Manufacturing Content Marketers Must Do Now

Champion content always focuses on audience needs – not the company providing the products and services. Too many manufacturing organizations are still talking about themselves in the content they create. Only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Stop creating content without first understanding and prioritizing the audience’s information needs. Here’s how. Read more

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