Published

A Quick-Start Guide to Paid Content Promotion

Here is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.

Share

Content marketers can take advantage of strategic, subtle, and authentic means of getting their high-quality content efforts in front of the right consumers and helping drive them to take action. Here is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts. Read more

RELATED CONTENT

  • I’m A Puzzle Guy

    Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.

  • 49 Years at Plastics Technology, and How I Lived to Tell About It

    I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.

  • Embracing Career Change

    After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.

Gardner Business Media - Strategic Business Solutions