Mexican Media Brands
Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
Share
Editorial guidelines provide standards for creating content and ensure creators speak to your target audience in a relatable and appropriate manner and with integrity and authenticity. You can use these guidelines to craft content style guide briefs for your creators, with variations for different content types, channels, and buyer personas. Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy. Read more
RELATED CONTENT
-
How to Use ChatGPT in B2B Content Marketing
ChatGPT is an AI-powered tool that can allow marketers to produce high-quality content in a fraction of the time it would take manually. Here are some opinions and tips on how to use ChatGPT from an experienced writers’ team.
-
SEO for Digital Content Marketing: How to Optimize for Search
SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.
-
SEO Tools No B2B Content Marketer Should Be Without
Reaching the goal of Page 1 visibility (or even the top of Page 1) is key to a content marketing strategy. But with the right tools—and some of them free to use—you can optimize your content effectively and see your SEO scores soar.