Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
Editorial guidelines provide standards for creating content and ensure creators speak to your target audience in a relatable and appropriate manner and with integrity and authenticity. You can use these guidelines to craft content style guide briefs for your creators, with variations for different content types, channels, and buyer personas. Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy. Read more
RELATED CONTENT
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
-
Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.
-
Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.