Published

Communication That Seems Obvious Isn’t

Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.

Share

Stock Photo

You’d be surprised at the oversights and inefficiencies that go undiscovered in sales and marketing alignment. 90% of content strategy has nothing to do with content. But it has everything to do with communication. The way forward is better communication for sales enablement. Read more

RELATED CONTENT

  • The Not-So-Simple Act of Storytelling

    The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

  • Search Visibility: Get Your Content Noticed Online with This One Tactic

    Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.

Gardner Business Media - Strategic Business Solutions