Published

Communication That Seems Obvious Isn’t

Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.

Share

Stock Photo

You’d be surprised at the oversights and inefficiencies that go undiscovered in sales and marketing alignment. 90% of content strategy has nothing to do with content. But it has everything to do with communication. The way forward is better communication for sales enablement. Read more

RELATED CONTENT

  • 49 Years at Plastics Technology, and How I Lived to Tell About It

    I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

  • Life On Deadline

    EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.

Gardner Business Media - Strategic Business Solutions