Communication That Seems Obvious Isn’t
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.
You’d be surprised at the oversights and inefficiencies that go undiscovered in sales and marketing alignment. 90% of content strategy has nothing to do with content. But it has everything to do with communication. The way forward is better communication for sales enablement. Read more
RELATED CONTENT
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.