Mexican Media Brands
The Ultimate Content Marketing Strategy Template
By: Michael Brenner, CEO and Founder, Marketing Insider Group
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!
Time-Saving Instagram Features for Marketers
By: Anna Sonnenberg
Want to streamline your Instagram marketing workflow? Are you looking for new ways to improve efficiency while driving better results? In this article, you’ll learn about five built-in Instagram features designed to help you quickly create better content. These updates could change how you plan and where you publish Instagram content.
Pack Your Trade Show Survival Kit for the Trade Show Season
By: Amy Elam, Marketing and Communications Manager
Before all the fall shows begin, it is important to pack your trade show survival kit. Here are the must-have items for the Map Your Show (MYS) team.
B2B Marketer’s Guide to Creating Irresistible Lead Magnets
By: Michael Brenner, CEO and Founder, Marketing Insider Group
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
#leadgeneration
Video’s Next Revolution in Content Marketing
By: Jodi Harris, Director of Content Strategy, Informa Connect
Video’s next revolution will likely center on personalization. Read on for a brief tutorial, along with tips, examples and ideas on how to put these advantages to work in your content campaigns.
#videomarketing
How to Write a B2B Marketing Email That Works
By: David McGuire, Creative Director, Radix Communications
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
#brandbuilding #leadgeneration
Understanding Brand Affinity
By: Mitchell Goozé, Principal, Customer Manufacturing Group
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
#brandbuilding
How Gardner Events Learned to Pivot to a Virtual Environment
By: Jacquie Webb, Event Manager, Gardner Business Media
The events industry came to an abrupt halt in 2020, but through the chaos Gardner events learned how to pivot to a virtual environment by using new technology and strategies that will carry on into future events.
Brand Insistence Vs. Brand Loyalty
By: Mitchell Goozé, Principal, Customer Manufacturing Group
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
#brandbuilding
The Hybrid Way
By: Evan Doran, Assistant Editor, Modern Machine Shop Editorial Team
Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.
#copywriting
Drive More Web Traffic from Social Media
By: Madison Tierney, Top Tier Communications
These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.
Creating The WOW Experience
By: Shep Hyken, Chief Amazement Officer, Shepard Presentations
Do you want a WOW experience from the brands and vendors you do business with? Of course, that’s a rhetorical question. Everyone wants it. But is it reasonable to expect that you can deliver a consistent WOW experience? It depends on your definition of WOW.
#customerfocus