Mexican Media Brands
B2B Marketer’s Guide to Creating Irresistible Lead Magnets
By: Michael Brenner, CEO and Founder, Marketing Insider Group
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
#leadgeneration
Video’s Next Revolution in Content Marketing
By: Jodi Harris, Director of Content Strategy, Informa Connect
Video’s next revolution will likely center on personalization. Read on for a brief tutorial, along with tips, examples and ideas on how to put these advantages to work in your content campaigns.
#videomarketing
How to Write a B2B Marketing Email That Works
By: David McGuire, Creative Director, Radix Communications
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
#brandbuilding #leadgeneration
Understanding Brand Affinity
By: Mitchell Goozé, Principal, Customer Manufacturing Group
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
#brandbuilding
How Gardner Events Learned to Pivot to a Virtual Environment
By: Jacquie Webb, Event Manager, Gardner Business Media
The events industry came to an abrupt halt in 2020, but through the chaos Gardner events learned how to pivot to a virtual environment by using new technology and strategies that will carry on into future events.
Brand Insistence Vs. Brand Loyalty
By: Mitchell Goozé, Principal, Customer Manufacturing Group
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
#brandbuilding
The Hybrid Way
By: Evan Doran, Assistant Editor, Modern Machine Shop Editorial Team
Assistant Editor Evan Doran discusses the hybrid nature of work at Gardner: both in terms of workplace and in terms of workpieces.
#copywriting
Drive More Web Traffic from Social Media
By: Madison Tierney, Top Tier Communications
These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.
Creating The WOW Experience
By: Shep Hyken, Chief Amazement Officer, Shepard Presentations
Do you want a WOW experience from the brands and vendors you do business with? Of course, that’s a rhetorical question. Everyone wants it. But is it reasonable to expect that you can deliver a consistent WOW experience? It depends on your definition of WOW.
#customerfocus
When B2B Marketing Just ‘Feels Right’
By: Cory Treffiletti, Featured Contributor, Media Insider
Great B2B marketing taps into emotion. It enables your brand to be the one that your customer thinks about first when they need to solve a problem. There are many options to choose from, but one that “feels right.” How do you create that “feels right” situation for your B2B marketing?
#brandbuilding
Stop Networking, Start Building Relationships
By: D. Keith Pigues, CEO, Luminas Strategy
Keith Pigues, founder and CEO of Luminas Strategy, recently talked to Innovation Interns about the importance of building relationships in the professional world. The conversation, hosted by Eship Entrepreneur-in-Residence Chi Ngowu, gave some insight about making connections and building a successful team to guide students through their personal and professional lives.
#brandbuilding
Improve Video Retention Rates
By: Randall-Reilly
To make the most of your video marketing, make sure your audience is watching each video in full. Improve retention rates by creating a visually engaging video with an attention-grabbing introduction, and continually review analytics to troubleshoot drop off rates.
#videomarketing