Published

The Importance of Humanness in B2B Content Experiences

When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep.

Share

Stock Photo

The payoff in creating the perception of humanness and inviting participation is that buyers will recognize the investment you’ve made to understand them and when that happens—as in this study—trust grows. When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep. Read more

RELATED CONTENT

  • Search Visibility: Get Your Content Noticed Online with This One Tactic

    Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.

  • Shifting Landscape of Technology Is a Never-Ending Education

    Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.

  • Rewriting Landing Pages with a Pro Copywriter

    Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.

Gardner Business Media - Strategic Business Solutions