Published

The Importance of Humanness in B2B Content Experiences

When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep.

Share

Stock Photo

The payoff in creating the perception of humanness and inviting participation is that buyers will recognize the investment you’ve made to understand them and when that happens—as in this study—trust grows. When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep. Read more

RELATED CONTENT

  • 49 Years at Plastics Technology, and How I Lived to Tell About It

    I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.

  • Rewriting Landing Pages with a Pro Copywriter

    Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.

  • Life On Deadline

    EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.

Gardner Business Media - Strategic Business Solutions