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7 Steps to Better B2B Marketing Planning
This Forrester e-book is filled with analyst advice and a proven approach to 2023 marketing planning so you can focus on flawless execution.
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Your annual marketing plan can make or break your 2023 initiatives. Explore Forrester’s 7-step guide to developing an effective marketing plan. Learn an annual planning process that unites marketing and business on shared goals and actions, the most overlooked planning step you’re missing, the secret to defining strategic direction and two exercises for narrowing your plan focus. Read more
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