7 Steps to Better B2B Marketing Planning
This Forrester e-book is filled with analyst advice and a proven approach to 2023 marketing planning so you can focus on flawless execution.

Your annual marketing plan can make or break your 2023 initiatives. Explore Forrester’s 7-step guide to developing an effective marketing plan. Learn an annual planning process that unites marketing and business on shared goals and actions, the most overlooked planning step you’re missing, the secret to defining strategic direction and two exercises for narrowing your plan focus. Read more
RELATED CONTENT
-
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Getting Comfortable Outside of my Comfort Zone
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.