Mexican Media Brands
Content Marketing Strategy for B2B
How do you develop your content strategy like a media company? Develop a media mindset.
Share
Your company can only get “discovered” if you’re willing to put in the effort to build your content marketing strategy and share your content with the people you’re making it for. If people are searching for common questions as they relate to your industry, those are good indicators they are potentially interested in your services. Creating content can bring people into the top of your marketing funnel. Read more
RELATED CONTENT
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.
-
The Not-So-Simple Act of Storytelling
The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.